Posted in Health 2.0, Mobile, Technology on Mar 3rd, 2010
She’s 72, texting her girlfriend in Florida, and dissing her Medicare Part D supplemental health plan on Facebook.
No, it’s not a scene from Freaky Friday – you might remember, the Disney movie (whether Old School with Jodie Foster or updated with Lindsay Lohan).
It’s digital age coming to communications. While we assume that younger people are [...]
Posted in Casual Conversation Webinars, Collaboration, Community Building, Health 2.0, Health Communications, Health Marketing, Technology on Feb 12th, 2010
As members of the extended Path of the Blue Eye Project community are well-aware, one of the major objectives of the Project is to smash silos in the health marketing communications industry. As I like to say, diversity = strength.
My friend Shwen Gwee of Vertex Pharmaceuticals and the Med 2.0 blog also believes in the [...]
Posted in Case Studies, Health 2.0, Health Communications, Health Marketing, Health Policy, Mobile, Multicultural Marketing, Public Health, Technology on Feb 9th, 2010
Last week, the new media, technology and health worlds were abuzz with news that the National Healthy Babies, Healthy Mothers Coalition and a range of government and private sector partners had launched Text4Baby. This initiative is designed to reduce infant mortality and premature birth rates among poor and minority women. What really captured people’s attention [...]
Posted in Case Studies, Health 2.0, Technology on Feb 4th, 2010
Earlier this week, my friend Susannah Fox of the Pew Internet and American Life Project wrote a provocative post focusing on whether it was useless to focus on “Health 2.0” technologies like blogs, mobile and social networks when most people are resistant to change. She acknowledged that people may change their health behaviors for the [...]
Posted in Case Studies, Health 2.0, Health Policy, Public Health, Technology on Oct 22nd, 2009
Microsoft recently launched its H1N1 Response Center online, and I had the chance to speak with David Cerino, General Manager of Microsoft Health Solutions Group (the man from HealthVault) and Arthur Kellermann, MD, Professor of Emergency Medicine and Associate Dean at Emory School of Medicine, about this new creation at the time of launch about [...]
