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The Official Blog of
the Path of the Blue Eye Project

Category Archive for 'Health 2.0'

Earlier this month we hosted our second unNiched(micro) breakfast at the CUNY Graduate Center in NYC. This event was dedicated to streaming the morning portion of the HHS/IOM Second Annual Health Data Initiative Forum in Washington, D.C. During the stream we moderated a [...]

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This week we’re gearing up to host another unNiched(micro) event. UnNiched(micro) is a breakfast series dedicated to health marketing communications. The topics of our events focus on mobile, digital marketing, social media, health literacy and public health [...]

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We’re holding a very special unNiched(micro) breakfast event, and you’re invited.  On June 9, the Path of the Blue Eye Project will host a New York City-based event in conjunction with the U.S. Department of Health and Human Services (HHS) and the Institute of Medicine (IOM).  During the event, you’ll participate remotely in the HHS/IOM [...]

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Episode 5 of fyi: health marcomms focuses on a very important trend facing communicators at hospitals and other health organizations — the social media-fueled crisis.  In this installment, we spotlight the story of Baby Joseph, a Canadian-born infant suffering from a rare and progressively deteriorating neurological condition.  The baby’s physicians at London Health Sciences Centre [...]

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Each week — in fact every day — our knowledge community (Living the Path) is updated with intriguing data, blog posts and other content on a range of subjects. If you’re following us on Twitter, you know about some of this content. However, if you’re not, we don’t want you [...]

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