http://blog.pathoftheblueeye.com Smashing Silos & Encouraging Collaboration in Health Marketing Communications Wed, 11 Jan 2012 17:09:58 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 fyi: health marcomms is a regular podcast focusing on the trends, people and events impacting the global health marketing communications industry. The podcast is part of the Path of the Blue Eye Project. The Project is a global initiative designed to encourage collaboration and knowledge sharing among health marketing communications professionals from around the world. Learn more about the Project at www.pathoftheblueeye.com. Path of the Blue Eye Project Staff clean Path of the Blue Eye Project Staff fardj@yahoo.com fardj@yahoo.com (Path of the Blue Eye Project Staff) Highlighting trends, events and people in global health marketing communications health marketing, health communications, health, wellness, mobile health http://blog.pathoftheblueeye.com/wp-content/plugins/powerpress/rss_default.jpg http://blog.pathoftheblueeye.com/category/health-2-0/ http://blog.pathoftheblueeye.com/2011/06/20/keep-the-conversation-going-unnichedmicro-the-hhsiom-health-data-initaitve/ http://blog.pathoftheblueeye.com/2011/06/20/keep-the-conversation-going-unnichedmicro-the-hhsiom-health-data-initaitve/#comments Mon, 20 Jun 2011 15:22:23 +0000 Jayme Hummer http://blog.pathoftheblueeye.com/?p=1344 http://blog.pathoftheblueeye.com/2011/06/20/keep-the-conversation-going-unnichedmicro-the-hhsiom-health-data-initaitve/feed/ 0 http://blog.pathoftheblueeye.com/2011/06/06/details-for-the-june-9th-unnichedmicro-event/ http://blog.pathoftheblueeye.com/2011/06/06/details-for-the-june-9th-unnichedmicro-event/#comments Mon, 06 Jun 2011 16:53:58 +0000 Jayme Hummer http://blog.pathoftheblueeye.com/?p=1334 http://blog.pathoftheblueeye.com/2011/06/06/details-for-the-june-9th-unnichedmicro-event/feed/ 0 http://blog.pathoftheblueeye.com/2011/05/13/1328/ http://blog.pathoftheblueeye.com/2011/05/13/1328/#comments Fri, 13 May 2011 17:16:03 +0000 Fard Johnmar http://blog.pathoftheblueeye.com/?p=1328 http://blog.pathoftheblueeye.com/2011/05/13/1328/feed/ 0 http://blog.pathoftheblueeye.com/2011/04/15/fyi-health-marcomms-baby-joseph-a-hospital-struggles-to-manage-a-social-media-fueled-crisis-and-ethical-debate/ http://blog.pathoftheblueeye.com/2011/04/15/fyi-health-marcomms-baby-joseph-a-hospital-struggles-to-manage-a-social-media-fueled-crisis-and-ethical-debate/#comments Fri, 15 Apr 2011 18:23:40 +0000 Jayme Hummer http://blog.pathoftheblueeye.com/?p=1263 http://blog.pathoftheblueeye.com/2011/04/15/fyi-health-marcomms-baby-joseph-a-hospital-struggles-to-manage-a-social-media-fueled-crisis-and-ethical-debate/feed/ 2 Episode 5 of fyi: health marcomms focuses on a very important trend facing communicators at hospitals and other health organizations -- the social media-fueled crisis.  In this installment, we spotlight the story of Baby Joseph, Episode 5 of fyi: health marcomms focuses on a very important trend facing communicators at hospitals and other health organizations -- the social media-fueled crisis.  In this installment, we spotlight the story of Baby Joseph, a Canadian-born infant suffering from a rare and progressively deteriorating neurological condition.  The baby's physicians at London Health Sciences Centre recommended that his breathing and feeding tubes be removed because they believed he had no hope of recovery.  The parents disagreed.  This ethical, medical and moral debate generated a firestorm of attention and coverage -- especially in social media. While the ongoing debate has many facets, we have chosen to focus on the communications challenges faced by the London Health Sciences Centre, given our mission of discussing how changes in technology have impacted health marketing communications efforts around the world.  As the Centre struggled to manage many competing pressures, the situation was amplified by social media, where debate and discussion raged over whether the hospital had made the correct decision.  This case illustrates the difficulties any organization faces when attempting to manage a crisis in social media time. Your comments on this episode are welcome.  Please call our listener line (866-572-0497) to tell us what you think.  Your commentary may be featured in a future episode. Engage with the Podcast Call our listener line at (866) 572-0497 to share  new and emerging trends, comment on the program or request an interview Subscribe to this podcast's RSS feed Keep up with fyi: health marcomms via iTunes Podcast Theme: The Cverse Revealed, © 2009, Fard Johnmar Editor's Note: In our original post, we incorrectly noted that Baby Joseph was born in the United Kingdom and that the hospital was located there as well.  We have corrected these errors above Path of the Blue Eye Project Staff clean 5:06 http://blog.pathoftheblueeye.com/2010/11/15/whats-hot-on-living-the-path-november-15-2010/ http://blog.pathoftheblueeye.com/2010/11/15/whats-hot-on-living-the-path-november-15-2010/#comments Mon, 15 Nov 2010 19:32:43 +0000 Fard Johnmar http://blog.pathoftheblueeye.com/?p=1138 http://blog.pathoftheblueeye.com/2010/11/15/whats-hot-on-living-the-path-november-15-2010/feed/ 1