Posted in Community Building, Data First, Health 2.0, Health Communications, Health Marketing, Marketing Strategy, The Future Web on Nov 1st, 2010
Each week — in fact every day — our knowledge community (Living the Path) is updated with intriguing data, blog posts and other content on a range of subjects. If you’re following us on Twitter, you know about some of this content. However, if you’re not, we don’t want you [...]
Posted in Health 2.0, Health Marketing, Social Media, Technology on Mar 24th, 2010
Last year, Silja Chouquet of WhyDotPharma and Andrew Spong of STweM launched a unique pan-European initiative designed to “explore and highlight how social media could revolutionize healthcare by increasing patient focus, improving access to services and gathering high quality patient outcome data.” They launched a twitter conversation community, #hcsmeu, that currently boasts an active global [...]
Posted in Health 2.0, Health Communications, Health Marketing, Public Health, Social Media on Mar 16th, 2010
This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know.
Like many of you, I applaud the use of social media in health promotion. I very rarely find a user-generated campaign to criticize.
However, I recently saw [...]
Posted in Health 2.0, Mobile, Technology on Mar 3rd, 2010
She’s 72, texting her girlfriend in Florida, and dissing her Medicare Part D supplemental health plan on Facebook.
No, it’s not a scene from Freaky Friday – you might remember, the Disney movie (whether Old School with Jodie Foster or updated with Lindsay Lohan).
It’s digital age coming to communications. While we assume that younger people are [...]
Posted in Health 2.0, Health Marketing, Health Policy, Technology on Feb 23rd, 2010
Last year, Silja Chouquet of WhyDotPharma and Andrew Spong of STweM launched a unique pan-European initiative designed to “explore and highlight how social media could revolutionize healthcare by increasing patient focus, improving access to services and gathering high quality patient outcome data.” They launched a twitter conversation community, #hcsmeu, that currently boasts an active global [...]
