Episode 5 of fyi: health marcomms focuses on a very important trend facing communicators at hospitals and other health organizations — the social media-fueled crisis. In this installment, we spotlight the story of Baby Joseph, a Canadian-born infant suffering from a rare and progressively deteriorating neurological condition. The baby’s physicians at London Health Sciences Centre [...]
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Each week — in fact every day — our knowledge community (Living the Path) is updated with intriguing data, blog posts and other content on a range of subjects. If you’re following us on Twitter, you know about some of this content. However, if you’re not, we don’t want you to miss out. Following is [...]
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Each week — in fact every day — our knowledge community (Living the Path) is updated with intriguing data, blog posts and other content on a range of subjects. If you’re following us on Twitter, you know about some of this content. However, if you’re not, we don’t want you to miss out. Following is [...]
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Last year, Silja Chouquet of WhyDotPharma and Andrew Spong of STweM launched a unique pan-European initiative designed to “explore and highlight how social media could revolutionize healthcare by increasing patient focus, improving access to services and gathering high quality patient outcome data.” They launched a twitter conversation community, #hcsmeu, that currently boasts an active global [...]
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This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know. Like many of you, I applaud the use of social media in health promotion. I very rarely find a user-generated campaign to criticize. However, I [...]
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