Today, I’m proud to announce the Path of the Blue Eye Project’s first event: unNiched 2010. This hands on, collaborative online and offline boot camp is designed to provide health marketing communications professionals with:
Deep connections with a diverse group of their peers
The opportunity to actively learn collaboration, strategic marketing and team building skills
Insights and information [...]
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Since the launch of the Path of the Blue Eye Project last year, the Project’s extended community has helped us find and share fantastic content strongly (or tangentially) related to the health marketing communications field. We’ve also been storing much of this content on our growing knowledge community, Living the Path.
To date, the community’s wiki [...]
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One of the first concepts I remember studying in public health was the difference between illness and disease. As I understand the difference, disease is a biological concept with physical manifestations in the body. Illness, on the other hand, is the experience of being sick.
Why does this matter? Health is not simply the absence of [...]
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Update: We’ve awarded all ten prizes & 500+ people asked Supercool Agency to lose the cig. See below for more on the prizes. Click here for a full listing of those who joined this twitter-based anti-tobacco movement.
If you’ve been following the Path of the Blue Eye Project over the past year, you know that we [...]
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Editor’s Note: Please welcome the newest contributing author to the Walking the Path family, Sven Larsen. Larsen hails from Zemoga, a well-regarded interactive and digital marketing agency. Zemoga serves a range of clients in industries as diverse as healthcare, appliances and consumer packaged goods. Larsen will be writing about how health marketing communications professionals can [...]
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