Are you excited about First Lady Michelle Obama’s new anti-childhood obesity initiative, Let’s Move? You should be. But, before you get too enthusiastic, consider recent history.
Early in the last decade a new public health initiative was launched to great fanfare and public acclaim. The cause: reducing childhood obesity. Funding was appropriated, policymakers were corralled and [...]
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As members of the extended Path of the Blue Eye Project community are well-aware, one of the major objectives of the Project is to smash silos in the health marketing communications industry. As I like to say, diversity = strength.
My friend Shwen Gwee of Vertex Pharmaceuticals and the Med 2.0 blog also believes in the [...]
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Last week, the new media, technology and health worlds were abuzz with news that the National Healthy Babies, Healthy Mothers Coalition and a range of government and private sector partners had launched Text4Baby. This initiative is designed to reduce infant mortality and premature birth rates among poor and minority women. What really captured people’s attention [...]
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It’s Monday morning. Your boss pulls you aside and says: “I’ve heard people called ‘e-patients’ are important. I want you to tell me all about them at our weekly meeting this Friday.”
You go back to your desk and immediately hit the Web. You learn that e-patients:
Are all over the Internet
Have embraced social media
It’s Friday afternoon. [...]
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This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know.
In previous blog posts, I’ve highlighted several successful domestic health marketing campaigns. Now I want to turn your attention to some interesting international campaigns.
The Love Life [...]
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