As health communicators, we often struggle to demonstrate the success of our campaigns and show their impact on health behavior. We are relegated to the basic ‘click’, ‘tweet’, and ‘like’ data that is readily available to us to show results – and yet that is a small measure of success and does not demonstrate health [...]
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Today’s edition of fyi: health marcomms continues a new series we’re producing focusing on advanced marketing and measurement techniques. This series is designed to educate health marketing communications pros on the basics regarding several advanced marketing and measurement techniques, including cross-channel marketing.
Today’s podcast focuses on advanced public [...]
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unNiched(micro) Event: October 25, 2011, New York City
Innovation Submission Deadline: September 26, 2011
Event Registration Opens: September 15, 2011
Innovation Submission Form: Click Here
This fall we’re going to be hosting our third unNiched(micro) event, which will be held at the CUNY Graduate Center in NYC on October 25. Part [...]
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A few weeks ago we posted an interview podcast with Ed Bennett, advisory board member of the Mayo Clinic’s Center for Social Media and Manager of Web Operations at the University of Maryland Medical Center. Ed’s blog, Found in Cache, has become a pillar for data focusing on hospital-based social media communications.
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Today’s edition of fyi: health marcomms continues a new series we’re producing focusing on advanced marketing and measurement techniques. This series is designed to educate health marketing communications pros on the basics regarding several advanced marketing and measurement techniques, including cross-channel marketing.
Today’s podcast focuses on attribution and earned media in healthcare [...]
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