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	<title>Walking the Path &#187; Health Communications</title>
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	<description>Smashing Silos &#38; Encouraging Collaboration in Health Marketing Communications</description>
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		<title>unNiched 2010: A Unique Collaborative Boot Camp for Health Marketing Communications Pros</title>
		<link>http://blog.pathoftheblueeye.com/2010/06/08/unniched-2010-a-unique-collaborative-boot-camp-for-health-marketing-communications-pros/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/06/08/unniched-2010-a-unique-collaborative-boot-camp-for-health-marketing-communications-pros/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 10:00:44 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Health Communications]]></category>
		<category><![CDATA[Health Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[On Collaboration]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1001</guid>
		<description><![CDATA[Today, I&#8217;m proud to announce the Path of the Blue Eye Project&#8217;s first event: unNiched 2010.  This hands on, collaborative online and offline boot camp is designed to provide health marketing communications professionals with:

Deep connections with a diverse group of their peers
The opportunity to actively learn collaboration, strategic marketing and team building skills
Insights and information [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<item>
		<title>Introducing #mustshare: An Easy Way to Highlight and Save Great Healthcare Marketing Communications Content</title>
		<link>http://blog.pathoftheblueeye.com/2010/05/14/introducing-mustshare-a-great-way-to-highlight-and-save-great-healthcare-marketing-communications-content/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/05/14/introducing-mustshare-a-great-way-to-highlight-and-save-great-healthcare-marketing-communications-content/#comments</comments>
		<pubDate>Fri, 14 May 2010 15:58:24 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Community Building]]></category>
		<category><![CDATA[Health Communications]]></category>
		<category><![CDATA[Health Marketing]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=972</guid>
		<description><![CDATA[Since the launch of the Path of the Blue Eye Project last year, the Project&#8217;s extended community has helped us find and share fantastic content strongly (or tangentially) related to the health marketing communications field.  We&#8217;ve also been storing much of this content on our growing knowledge community, Living the Path.
To date, the community&#8217;s wiki [...]]]></description>
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		<slash:comments>41</slash:comments>
		</item>
		<item>
		<title>Disease versus Illness: Two Different Marketing Approaches</title>
		<link>http://blog.pathoftheblueeye.com/2010/05/03/disease-versus-illness-two-different-marketing-approaches/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/05/03/disease-versus-illness-two-different-marketing-approaches/#comments</comments>
		<pubDate>Mon, 03 May 2010 17:45:10 +0000</pubDate>
		<dc:creator>Sarah Ragsdale</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Health Communications]]></category>
		<category><![CDATA[Health Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=963</guid>
		<description><![CDATA[One of the first concepts I remember studying in public health was the difference between illness and disease.  As I understand the difference, disease is a biological concept with physical manifestations in the body. Illness, on the other hand, is the experience of being sick.
Why does this matter? Health is not simply the absence of [...]]]></description>
		<wfw:commentRss>http://blog.pathoftheblueeye.com/2010/05/03/disease-versus-illness-two-different-marketing-approaches/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Help Us Snuff Out Supercool&#8217;s Smoking Superhero</title>
		<link>http://blog.pathoftheblueeye.com/2010/04/27/help-us-snuff-out-supercools-smoking-superhero/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/04/27/help-us-snuff-out-supercools-smoking-superhero/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 16:07:52 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Health Communications]]></category>
		<category><![CDATA[Health Marketing]]></category>
		<category><![CDATA[On Collaboration]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=951</guid>
		<description><![CDATA[Update: We&#8217;ve awarded all ten prizes &#38; 500+ people asked Supercool Agency to lose the cig.  See below for more on the prizes.  Click here for a full listing of those who joined this twitter-based anti-tobacco movement.
If you&#8217;ve been following the Path of the Blue Eye Project over the past year, you know that we [...]]]></description>
		<wfw:commentRss>http://blog.pathoftheblueeye.com/2010/04/27/help-us-snuff-out-supercools-smoking-superhero/feed/</wfw:commentRss>
		<slash:comments>65</slash:comments>
		</item>
		<item>
		<title>An Infographic is Worth a Thousand Words: The Power of Data Visualization</title>
		<link>http://blog.pathoftheblueeye.com/2010/03/31/an-infographic-is-worth-a-thousand-words-the-power-of-data-visualization/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/03/31/an-infographic-is-worth-a-thousand-words-the-power-of-data-visualization/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 18:00:45 +0000</pubDate>
		<dc:creator>Sven Larsen</dc:creator>
				<category><![CDATA[Health Communications]]></category>
		<category><![CDATA[Health Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Pharmaceutical Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=926</guid>
		<description><![CDATA[Editor&#8217;s Note: Please welcome the newest contributing author to the Walking the Path family, Sven Larsen.  Larsen hails from Zemoga, a well-regarded interactive and digital marketing agency.  Zemoga serves a range of clients in industries as diverse as healthcare, appliances and consumer packaged goods.  Larsen will be writing about how health marketing communications professionals can [...]]]></description>
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		<slash:comments>5</slash:comments>
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