Editor’s Note: For the first installment of this podcast series, please click here.
In today’s episode of fyi: health marcomms I continue my interview with Craig Lefebvre, or @chiefmaven as he is known on Twitter. This interview marks the second and final installment of a podcast series featuring our discussion about the relationship between social media, [...]
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Episode 5 of fyi: health marcomms focuses on a very important trend facing communicators at hospitals and other health organizations — the social media-fueled crisis. In this installment, we spotlight the story of Baby Joseph, a Canadian-born infant suffering from a rare and progressively deteriorating neurological condition. The baby’s physicians at London Health Sciences Centre [...]
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The fourth episode of fyi: health marcomms marks the beginning of my intriguing and provocative interview series with one of the world’s most well-respected social marketing experts, Craig Lefebvre, or @chiefmaven as he is known on Twitter. He is chief maven at socialShift, the social|design, marketing and media consultancy located in Sarasota, FL. He also [...]
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Since early 2009, the Path of the Blue Eye Project community has regularly posted and developed a range of content helpful to health marketing communications professionals around the world on our knowledge network Living the Path. To date, the community has gathered nearly 1,500 articles, case studies, blog posts, data summaries and other content. Traffic [...]
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Each week — in fact every day — our knowledge community (Living the Path) is updated with intriguing data, blog posts and other content on a range of subjects. If you’re following us on Twitter, you know about some of this content. However, if you’re not, we don’t want you [...]
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