Today’s edition of fyi: health marcomms continues a new series we’re producing focusing on advanced marketing and measurement techniques. This series is designed to educate health marketing communications pros on the basics regarding several advanced marketing and measurement techniques, including cross-channel marketing. Today’s podcast focuses on attribution and earned media in healthcare marketing and beyond. [...]
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Today’s edition of fyi: health marcomms launches a new series we’re producing focusing on advanced marketing and measurement techniques. Over the next several weeks we will be publishing content on our extensive wiki (located at our online community Living the Path) designed to educate health marketing communications experts on the basics regarding several advanced marketing [...]
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Today’s edition of fyi: health marcomms features Ed Bennett, a member of the Mayo Clinic Center for Social Media’s Advisory Board and Manager of Web Operations at the University of Maryland Medical Center. He also writes the popular blog, Found in Cache. Ed began consolidating a list of hospitals using social media a few years [...]
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Earlier this month we hosted our second unNiched(micro) breakfast at the CUNY Graduate Center in NYC. This event was dedicated to streaming the morning portion of the HHS/IOM Second Annual Health Data Initiative Forum in Washington, D.C. During the stream we moderated a panel discussion between Matthew Browning of Your Nurse Is On, and Krissy [...]
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Episode 7 of fyi: health marcomms features insight and commentary from Andre Blackman, a well-regarded social media and public health communications expert. He is currently working at the American Heart Association on the agency’s digital and social media communications and strategy efforts. He also authors and edits, Pulse + Signal, a blog focusing on the [...]
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