Today’s edition of fyi: health marcomms launches a new series we’re producing focusing on advanced marketing and measurement techniques. Over the next several weeks we will be publishing content on our extensive wiki (located at our online community Living the Path) designed to educate health marketing communications experts on the basics regarding several advanced marketing [...]
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Today’s edition of fyi: health marcomms features Ed Bennett, a member of the Mayo Clinic Center for Social Media’s Advisory Board and Manager of Web Operations at the University of Maryland Medical Center. He also writes the popular blog, Found in Cache. Ed began consolidating a list of hospitals using social media a [...]
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Episode 7 of fyi: health marcomms features insight and commentary from Andre Blackman, a well-regarded social media and public health communications expert. He is currently working at the American Heart Association on the agency’s digital and social media communications and strategy efforts. He also authors and edits, Pulse + Signal, a blog focusing on the [...]
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Editor’s Note: For the first installment of this podcast series, please click here.
In today’s episode of fyi: health marcomms I continue my interview with Craig Lefebvre, or @chiefmaven as he is known on Twitter. This interview marks the second and final installment of a podcast series featuring our discussion about the relationship between social media, [...]
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The fourth episode of fyi: health marcomms marks the beginning of my intriguing and provocative interview series with one of the world’s most well-respected social marketing experts, Craig Lefebvre, or @chiefmaven as he is known on Twitter. He is chief maven at socialShift, the social|design, marketing and media consultancy located in Sarasota, FL. He also [...]
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