Today’s edition of fyi: health marcomms continues a new series we’re producing focusing on advanced marketing and measurement techniques. This series is designed to educate health marketing communications pros on the basics regarding several advanced marketing and measurement techniques, including cross-channel marketing. Today’s podcast focuses on advanced public relations measurement techniques, including why advertising equivalency [...]
Podcast: Play in new window
| Download
Read Full Post »
Today’s edition of fyi: health marcomms continues a new series we’re producing focusing on advanced marketing and measurement techniques. This series is designed to educate health marketing communications pros on the basics regarding several advanced marketing and measurement techniques, including cross-channel marketing.
Podcast: Play in new window
| Download
Read Full Post »
unNiched(micro) Event: October 25, 2011, New York City Innovation Submission Deadline: September 26, 2011 Event Registration Opens: September 15, 2011 Innovation Submission Form: Click Here This fall we’re going to be hosting our third unNiched(micro) event, which will be held at the CUNY Graduate Center in NYC on October 25. Part of the Path of [...]
Read Full Post »
Today’s edition of fyi: health marcomms continues a new series we’re producing focusing on advanced marketing and measurement techniques. This series is designed to educate health marketing communications pros on the basics regarding several advanced marketing and measurement techniques, including cross-channel marketing. Today’s podcast focuses on attribution and earned media in healthcare marketing and beyond. [...]
Podcast: Play in new window
| Download
Read Full Post »
Today’s edition of fyi: health marcomms launches a new series we’re producing focusing on advanced marketing and measurement techniques. Over the next several weeks we will be publishing content on our extensive wiki (located at our online community Living the Path) designed to educate health marketing communications experts on the basics regarding several advanced marketing [...]
Podcast: Play in new window
| Download
Read Full Post »
