After its use as an advertising slogan, “where’s the beef?” became an all-purpose phrase questioning the substance of an idea, event, or product. Along these lines – even if slightly passé – I have been thinking a lot lately about the spirit of the movement to release health data and invite technology developers and entrepreneurs [...]
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This week we’re gearing up to host another unNiched(micro) event. UnNiched(micro) is a breakfast series dedicated to health marketing communications. The topics of our events focus on mobile, digital marketing, social media, health literacy and public health [...]
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Last year, Silja Chouquet of WhyDotPharma and Andrew Spong of STweM launched a unique pan-European initiative designed to “explore and highlight how social media could revolutionize healthcare by increasing patient focus, improving access to services and gathering high quality patient outcome data.” They launched a twitter conversation community, #hcsmeu, that currently boasts an active global [...]
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Last week, the new media, technology and health worlds were abuzz with news that the National Healthy Babies, Healthy Mothers Coalition and a range of government and private sector partners had launched Text4Baby. This initiative is designed to reduce infant mortality and premature birth rates among poor and minority women. What really captured people’s attention [...]
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Alexandra Rampy’s (a.k.a Social Butterfly) recent blog post, Why Advocacy Is an Important Social Marketing Tool inspired me to write about the topic of advocacy in public health. I have always been rather fond of the Social Ecological Model, which recognizes community and societal influences on the individual.
Humans are complex social creatures and do not [...]
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