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	<title>Walking the Path &#187; Health Policy</title>
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	<description>Smashing Silos &#38; Encouraging Collaboration in Health Marketing Communications</description>
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	<itunes:summary>fyi: health marcomms is a regular podcast focusing on the trends, people and events impacting the global health marketing communications industry. 

The podcast is part of the Path of the Blue Eye Project. 
The Project is a global initiative designed to encourage collaboration and knowledge sharing among health marketing communications professionals from around the world.  Learn more about the Project at www.pathoftheblueeye.com.</itunes:summary>
	<itunes:author>Path of the Blue Eye Project Staff</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<itunes:name>Path of the Blue Eye Project Staff</itunes:name>
		<itunes:email>fardj@yahoo.com</itunes:email>
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	<managingEditor>fardj@yahoo.com (Path of the Blue Eye Project Staff)</managingEditor>
	<itunes:subtitle>Highlighting trends, events and people in global health marketing communications</itunes:subtitle>
	<itunes:keywords>health marketing, health communications, health, wellness, mobile health</itunes:keywords>
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		<title>Walking the Path &#187; Health Policy</title>
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		<item>
		<title>Where’s the Beef? The Need for Evidence and Systems-Change in the Health IT Movement</title>
		<link>http://blog.pathoftheblueeye.com/2011/06/23/where%e2%80%99s-the-beef-the-need-for-evidence-and-systems-change-in-the-health-it-movement/</link>
		<comments>http://blog.pathoftheblueeye.com/2011/06/23/where%e2%80%99s-the-beef-the-need-for-evidence-and-systems-change-in-the-health-it-movement/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 13:21:29 +0000</pubDate>
		<dc:creator>Amelia Burke</dc:creator>
				<category><![CDATA[Health Policy]]></category>
		<category><![CDATA[Public Health]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[unNiched(micro)]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1346</guid>
		<description><![CDATA[After its use as an advertising slogan, “where’s the beef?” became an all-purpose phrase questioning the substance of an idea, event, or product. Along these lines – even if slightly passé &#8211; I have been thinking a lot lately about the spirit of the movement to release health data and invite technology developers and entrepreneurs [...]]]></description>
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		<title>Details For the June 9th unNiched(micro) Event</title>
		<link>http://blog.pathoftheblueeye.com/2011/06/06/details-for-the-june-9th-unnichedmicro-event/</link>
		<comments>http://blog.pathoftheblueeye.com/2011/06/06/details-for-the-june-9th-unnichedmicro-event/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 16:53:58 +0000</pubDate>
		<dc:creator>Jayme Hummer</dc:creator>
				<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Health Policy]]></category>
		<category><![CDATA[Public Health]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[unNiched(micro)]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1334</guid>
		<description><![CDATA[This week we&#8217;re gearing up to host another unNiched(micro)       event. UnNiched(micro) is a breakfast series dedicated to     health marketing communications. The topics of our events focus on     mobile, digital marketing, social media, health literacy and public     health [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Community and Conversation via Social Media in Europe: A Dialogue with #hcsmeu’s Founders (Part I)</title>
		<link>http://blog.pathoftheblueeye.com/2010/02/23/community-and-conversation-via-social-media-in-europe-a-dialouge-with-hcsmeu%e2%80%99s-founders-part-i/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/02/23/community-and-conversation-via-social-media-in-europe-a-dialouge-with-hcsmeu%e2%80%99s-founders-part-i/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 17:28:30 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Health Marketing]]></category>
		<category><![CDATA[Health Policy]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=869</guid>
		<description><![CDATA[Last year, Silja Chouquet of WhyDotPharma and Andrew Spong of STweM launched a unique pan-European initiative designed to &#8220;explore and highlight how social media could revolutionize healthcare by increasing patient focus, improving access to services and gathering high quality patient outcome data.&#8221; They launched a twitter conversation community, #hcsmeu, that currently boasts an active global [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mothers, Behavior Change and Mobile: Taking a Closer Look at the Text4Baby Initiative</title>
		<link>http://blog.pathoftheblueeye.com/2010/02/09/mothers-motivation-and-mobile-taking-a-closer-look-at-the-text4baby-initiative/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/02/09/mothers-motivation-and-mobile-taking-a-closer-look-at-the-text4baby-initiative/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 20:09:13 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Health Communications]]></category>
		<category><![CDATA[Health Marketing]]></category>
		<category><![CDATA[Health Policy]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Multicultural Marketing]]></category>
		<category><![CDATA[Public Health]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=813</guid>
		<description><![CDATA[Last week, the new media, technology and health worlds were abuzz with news that the National Healthy Babies, Healthy Mothers Coalition and a range of government and private sector partners had launched Text4Baby.  This initiative is designed to reduce infant mortality and premature birth rates among poor and minority women.  What really captured people&#8217;s attention [...]]]></description>
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		</item>
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		<title>Don’t Forget Advocacy</title>
		<link>http://blog.pathoftheblueeye.com/2009/11/12/don%e2%80%99t-forget-advocacy/</link>
		<comments>http://blog.pathoftheblueeye.com/2009/11/12/don%e2%80%99t-forget-advocacy/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 15:46:56 +0000</pubDate>
		<dc:creator>Sarah Ragsdale</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Health Policy]]></category>
		<category><![CDATA[Public Health]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=576</guid>
		<description><![CDATA[Alexandra Rampy’s (a.k.a Social Butterfly) recent blog post, Why Advocacy Is an Important Social Marketing Tool inspired me to write about the topic of advocacy in public health.  I have always been rather fond of the Social Ecological Model, which recognizes community and societal influences on the individual.
Humans are complex social creatures and do not [...]]]></description>
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		<slash:comments>1</slash:comments>
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