About a week ago, I posted a study to our NewsHub about which communications discipline “owns” social media. The research, which was published by the California Annenberg School for Communication & Journalism, was fascinating because it found that public relations is winning the social media budget battle.
The money statistic from the study: “One-quarter (25.4%) of [...]
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Today, I’m proud to announce the Path of the Blue Eye Project’s first event: unNiched 2010. This hands on, collaborative online and offline boot camp is designed to provide health marketing communications professionals with:
Deep connections with a diverse group of their peers
The opportunity to actively learn collaboration, strategic marketing and team building skills
Insights and information [...]
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I am a big fan of Malcolm Gladwell, author of best sellers The Tipping Point, Outliers and Blink. I am currently reading What the Dog Saw. Gladwell shares many interesting ideas and theories we can apply to social marketing and social media. However, he doesn’t use any new or social media himself according to [...]
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Editor’s Note: Please welcome the newest contributing author to the Walking the Path family, Sven Larsen. Larsen hails from Zemoga, a well-regarded interactive and digital marketing agency. Zemoga serves a range of clients in industries as diverse as healthcare, appliances and consumer packaged goods. Larsen will be writing about how health marketing communications professionals can [...]
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They say “failing to plan is planning to fail.” But what happens when you plan well and your intervention still fails?
The textbook Marketing Public Health discusses four types of common failures of communications interventions.
Strategy failures occur when external barriers exist in the community that cannot be overcome by communication messages. For example, a condom usage [...]
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