As health communicators, we often struggle to demonstrate the success of our campaigns and show their impact on health behavior. We are relegated to the basic ‘click’, ‘tweet’, and ‘like’ data that is readily available to us to show results – and yet that is a small measure of success and does not demonstrate health [...]
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A few weeks ago we posted an interview podcast with Ed Bennett, advisory board member of the Mayo Clinic’s Center for Social Media and Manager of Web Operations at the University of Maryland Medical Center. Ed’s blog, Found in Cache, has become a pillar for data focusing on hospital-based social media communications.
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Today’s edition of fyi: health marcomms continues a new series we’re producing focusing on advanced marketing and measurement techniques. This series is designed to educate health marketing communications pros on the basics regarding several advanced marketing and measurement techniques, including cross-channel marketing.
Today’s podcast focuses on attribution and earned media in healthcare [...]
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Today’s edition of fyi: health marcomms launches a new series we’re producing focusing on advanced marketing and measurement techniques. Over the next several weeks we will be publishing content on our extensive wiki (located at our online community Living the Path) designed to educate health marketing communications experts on the basics regarding several advanced marketing [...]
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Today’s edition of fyi: health marcomms features Ed Bennett, a member of the Mayo Clinic Center for Social Media’s Advisory Board and Manager of Web Operations at the University of Maryland Medical Center. He also writes the popular blog, Found in Cache. Ed began consolidating a list of hospitals using social media a [...]
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