Posted in Health Communications, Marketing Strategy, Public Health on Mar 10th, 2010
They say “failing to plan is planning to fail.” But what happens when you plan well and your intervention still fails?
The textbook Marketing Public Health discusses four types of common failures of communications interventions.
Strategy failures occur when external barriers exist in the community that cannot be overcome by communication messages. For example, a condom usage [...]
Posted in Collaboration, Health Communications, Marketing Strategy, Public Health on Feb 22nd, 2010
Are you excited about First Lady Michelle Obama’s new anti-childhood obesity initiative, Let’s Move? You should be. But, before you get too enthusiastic, consider recent history.
Early in the last decade a new public health initiative was launched to great fanfare and public acclaim. The cause: reducing childhood obesity. Funding was appropriated, policymakers were corralled and [...]
Posted in Case Studies, Marketing Strategy on Feb 16th, 2010
I recently read the NPR article ‘Selfish’ Giving: Does It Count If You Get In Return? The article criticizes the practice of cause marketing – which is defined as the integration of social and environmental issues in a corporation’s brand. Cause marketing fuses our business needs with our societal needs.
By combining our desire to give [...]
Posted in Casual Conversation Webinars, Collaboration, Community Building, Marketing Strategy, Social Media on Feb 2nd, 2010
By now, most people involved in digital and social media marketing are aware of the new Federal Trade Commission guidance focusing on blogger transparency. FTC’s guidelines have been hailed by some and blasted as unconstitutional by others. Regardless of one’s stance on the regulations, transparency about the financial links between bloggers and companies [...]
Posted in Marketing Strategy on Jan 11th, 2010
Participate in the KnowledgeDrive and Share Your Brain – Learn More Here
Jay Leno is a success. Jay Leno is a failure.
Over the course of his career, Jay Leno has achieved stunning success. He has been the host of the Tonight Show and is still a well-regarded stand-up comic.
Yet Leno’s risky bid to develop and host [...]
