http://blog.pathoftheblueeye.com Smashing Silos & Encouraging Collaboration in Health Marketing Communications Wed, 11 Jan 2012 17:09:58 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 fyi: health marcomms is a regular podcast focusing on the trends, people and events impacting the global health marketing communications industry. The podcast is part of the Path of the Blue Eye Project. The Project is a global initiative designed to encourage collaboration and knowledge sharing among health marketing communications professionals from around the world. Learn more about the Project at www.pathoftheblueeye.com. Path of the Blue Eye Project Staff clean Path of the Blue Eye Project Staff fardj@yahoo.com fardj@yahoo.com (Path of the Blue Eye Project Staff) Highlighting trends, events and people in global health marketing communications health marketing, health communications, health, wellness, mobile health http://blog.pathoftheblueeye.com/wp-content/plugins/powerpress/rss_default.jpg http://blog.pathoftheblueeye.com/category/marketing-strategy/ http://blog.pathoftheblueeye.com/2011/09/07/finally-identifying-and-setting-social-media-benchmarks-for-public-health-campaigns/ http://blog.pathoftheblueeye.com/2011/09/07/finally-identifying-and-setting-social-media-benchmarks-for-public-health-campaigns/#comments Wed, 07 Sep 2011 15:54:48 +0000 Amelia Burke http://blog.pathoftheblueeye.com/?p=1443 http://blog.pathoftheblueeye.com/2011/09/07/finally-identifying-and-setting-social-media-benchmarks-for-public-health-campaigns/feed/ 0 http://blog.pathoftheblueeye.com/2011/08/15/fyi-health-marcomms-ed-bennett-on-hospital-communications-and-social-media-part-ii/ http://blog.pathoftheblueeye.com/2011/08/15/fyi-health-marcomms-ed-bennett-on-hospital-communications-and-social-media-part-ii/#comments Mon, 15 Aug 2011 16:05:38 +0000 Jayme Hummer http://blog.pathoftheblueeye.com/?p=1405 http://blog.pathoftheblueeye.com/2011/08/15/fyi-health-marcomms-ed-bennett-on-hospital-communications-and-social-media-part-ii/feed/ 0 A few weeks ago we posted an interview podcast with Ed Bennett, advisory board member of the Mayo Clinic’s Center for Social Media and Manager of Web Operations at the University of Maryland Medical Center. Ed’s blog, Found in Cache, A few weeks ago we posted an interview podcast with Ed Bennett, advisory board member of the Mayo Clinic’s Center for Social Media and Manager of Web Operations at the University of Maryland Medical Center. Ed’s blog, Found in Cache, has become a pillar for data focusing on hospital-based social media communications. In this podcast Ed and I continue our discussion on hospital social media focused communications and we also touch on the use of social media in smaller, local health organizations. Our conversation also focuses on an article in Health Leaders which discussed the impact of social media in the health arena featuring Ed’s perspective. In the article he stated that health marketers need to face the reality that interacting with patients over the Internet is the way of the world. Yet, the same article cited data indicating that a slim majority (53%) of health marketers feel “neutral” about the effectiveness of social media. Listen to this podcast to hear Ed’s perspective on why health marketers perceive social media in this way. Engage with the Podcast Call our listener line at (866) 572-0497 to share  new and emerging trends, comment on the program or request an interview Subscribe to this podcast's RSS feed Keep up with fyi: health marcomms via iTunes Podcast Theme: The Cverse Revealed, © 2009, Fard Johnmar Path of the Blue Eye Project Staff clean 10:20 http://blog.pathoftheblueeye.com/2011/08/05/advanced-marketing-measurement-techniques-part-ii-attribution/ http://blog.pathoftheblueeye.com/2011/08/05/advanced-marketing-measurement-techniques-part-ii-attribution/#comments Fri, 05 Aug 2011 21:22:26 +0000 Jayme Hummer http://blog.pathoftheblueeye.com/?p=1398 http://blog.pathoftheblueeye.com/2011/08/05/advanced-marketing-measurement-techniques-part-ii-attribution/feed/ 0 Today’s edition of fyi: health marcomms continues a new series we're producing focusing on advanced marketing and measurement techniques. This series is designed to educate health marketing communications pros on the basics regarding several advanced... Today’s edition of fyi: health marcomms continues a new series we're producing focusing on advanced marketing and measurement techniques. This series is designed to educate health marketing communications pros on the basics regarding several advanced marketing and measurement techniques, including cross-channel marketing. Today's podcast focuses on attribution and earned media in healthcare marketing and beyond.  If you'd like to comment on this podcast or continue the conversation, please do so below or by calling our listener line at (866) 572-0497. Engage with the Podcast Call our listener line at (866) 572-0497 to share  new and emerging trends, comment on the program or request an interview Subscribe to this podcast's RSS feed Keep up with fyi: health marcomms via iTunes Podcast Theme: The Cverse Revealed, © 2009, Fard Johnmar Path of the Blue Eye Project Staff clean 2:45 http://blog.pathoftheblueeye.com/2011/07/26/advanced-marketing-measurement-techniques-part-i-cross-channel-marketing/ http://blog.pathoftheblueeye.com/2011/07/26/advanced-marketing-measurement-techniques-part-i-cross-channel-marketing/#comments Tue, 26 Jul 2011 21:27:00 +0000 Fard Johnmar http://blog.pathoftheblueeye.com/?p=1367 http://blog.pathoftheblueeye.com/2011/07/26/advanced-marketing-measurement-techniques-part-i-cross-channel-marketing/feed/ 0 Today’s edition of fyi: health marcomms launches a new series we're producing focusing on advanced marketing and measurement techniques. Over the next several weeks we will be publishing content on our extensive wiki (located at our online community Li... Today’s edition of fyi: health marcomms launches a new series we're producing focusing on advanced marketing and measurement techniques. Over the next several weeks we will be publishing content on our extensive wiki (located at our online community Living the Path) designed to educate health marketing communications experts on the basics regarding several advanced marketing and measurement techniques, including cross-channel marketing and attribution. (For a listing of articles in the series, please go here.) While our friends in the advertising and digital marketing space may be well aware of these techniques, those in other disciplines are perhaps less so. These articles and our podcast series are designed to help narrow the knowledge gap. Also included is a brief mention of our recent podcast with hospital marketing expert Ed Bennett focusing on the importance of maintaining consistency when communicating via various media channels. If you have a technique you think we should focus on, please let us know in the comments section or by calling our listener line at (866) 572-0497. Engage with the Podcast Call our listener line at (866) 572-0497 to share  new and emerging trends, comment on the program or request an interview Subscribe to this podcast's RSS feed Keep up with fyi: health marcomms via iTunes Podcast Theme: The Cverse Revealed, © 2009, Fard Johnmar Path of the Blue Eye Project Staff clean 2:56 http://blog.pathoftheblueeye.com/2011/07/19/fyi-health-marcomms-ed-bennett-on-hospital-communications-and-social-media/ http://blog.pathoftheblueeye.com/2011/07/19/fyi-health-marcomms-ed-bennett-on-hospital-communications-and-social-media/#comments Tue, 19 Jul 2011 16:57:20 +0000 Jayme Hummer http://blog.pathoftheblueeye.com/?p=1361 http://blog.pathoftheblueeye.com/2011/07/19/fyi-health-marcomms-ed-bennett-on-hospital-communications-and-social-media/feed/ 0 Today’s edition of fyi: health marcomms features Ed Bennett, a member of the Mayo Clinic Center for Social Media's Advisory Board and Manager of Web Operations at the University of Maryland Medical Center.  He also writes the popular blog, Today’s edition of fyi: health marcomms features Ed Bennett, a member of the Mayo Clinic Center for Social Media's Advisory Board and Manager of Web Operations at the University of Maryland Medical Center.  He also writes the popular blog, Found in Cache.  Ed began consolidating a list of hospitals using social media a few years ago. in June 2011 he published an update announcing that nearly 1,200 hospitals were using social media tools, such as YouTube and Facebook. In this podcast, which is the first edition of a two part series, we discuss hospital social media focused communications and his perspective on why we aren’t seeing more hospitals use social media tools more aggressively. Engage with the Podcast Call our listener line at (866) 572-0497 to share  new and emerging trends, comment on the program or request an interview Subscribe to this podcast's RSS feed Keep up with fyi: health marcomms via iTunes Podcast Theme: The Cverse Revealed, © 2009, Fard Johnmar Path of the Blue Eye Project Staff clean 7:04