Posted in Case Studies, Health Communications, Marketing Strategy on Apr 29th, 2011
As marketers, we are at a point now where it is clear – social media is not a fad. It is being used by a variety of types of campaigns that span the public and private sectors. To put it simply – it is ubiquitous. In fact, Forrester states that 3 out of 4 Americans [...]
Posted in FYI: Health Marcomms, Health Communications, Health Marketing, Marketing Strategy on Apr 1st, 2011
The fourth episode of fyi: health marcomms marks the beginning of my intriguing and provocative interview series with one of the world’s most well-respected social marketing experts, Craig Lefebvre, or @chiefmaven as he is known on Twitter. He is chief maven at socialShift, the social|design, marketing and media consultancy located in Sarasota, FL. He also [...]
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Posted in Community Building, Data First, Health 2.0, Health Communications, Health Marketing, Marketing Strategy, The Future Web on Nov 1st, 2010
Each week — in fact every day — our knowledge community (Living the Path) is updated with intriguing data, blog posts and other content on a range of subjects. If you’re following us on Twitter, you know about some of this content. However, if you’re not, we don’t want you [...]
Posted in Collaboration, Community Building, Data First, Health Communications, Marketing Strategy on Oct 15th, 2010
Each week — in fact everyday — our knowledge community (Living the Path) is updated with intriguing data, blog posts and other content on a range of subjects. If you’re following us on Twitter, you know about some of this content. However, if you’re not, we don’t want you to miss out. Following [...]
Posted in Collaboration, Marketing Strategy, Social Media on Jun 17th, 2010
About a week ago, I posted a study to our NewsHub about which communications discipline “owns” social media. The research, which was published by the California Annenberg School for Communication & Journalism, was fascinating because it found that public relations is winning the social media budget battle.
The money statistic from the study: “One-quarter (25.4%) of [...]
