http://blog.pathoftheblueeye.com Smashing Silos & Encouraging Collaboration in Health Marketing Communications Wed, 11 Jan 2012 17:09:58 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 fyi: health marcomms is a regular podcast focusing on the trends, people and events impacting the global health marketing communications industry. The podcast is part of the Path of the Blue Eye Project. The Project is a global initiative designed to encourage collaboration and knowledge sharing among health marketing communications professionals from around the world. Learn more about the Project at www.pathoftheblueeye.com. Path of the Blue Eye Project Staff clean Path of the Blue Eye Project Staff fardj@yahoo.com fardj@yahoo.com (Path of the Blue Eye Project Staff) Highlighting trends, events and people in global health marketing communications health marketing, health communications, health, wellness, mobile health http://blog.pathoftheblueeye.com/wp-content/plugins/powerpress/rss_default.jpg http://blog.pathoftheblueeye.com/category/mobile/ http://blog.pathoftheblueeye.com/2012/01/11/unnichedmicro-health-marketing-innovation-series-one-world-dr-delivering-mobile-health-innovation-to-the-developing-world/ http://blog.pathoftheblueeye.com/2012/01/11/unnichedmicro-health-marketing-innovation-series-one-world-dr-delivering-mobile-health-innovation-to-the-developing-world/#comments Wed, 11 Jan 2012 16:53:06 +0000 Jayme Hummer http://blog.pathoftheblueeye.com/?p=1517 http://blog.pathoftheblueeye.com/2012/01/11/unnichedmicro-health-marketing-innovation-series-one-world-dr-delivering-mobile-health-innovation-to-the-developing-world/feed/ 0 This episode of fyi: health marcomms marks the third of a special series of podcasts dedicated to the innovators who participated in our most recent unNiched(micro) event which was titled Scratch, Sniff & Learn. This episode of fyi: health marcomms marks the third of a special series of podcasts dedicated to the innovators who participated in our most recent unNiched(micro) event which was titled Scratch, Sniff & Learn. unNiched(micro) is a breakfast series dedicated to knowledge sharing among professionals, students, and educators within the health marketing communications industry. Scratch, Sniff & Learn was designed to showcase innovations in health marketing communications. Seven organizations presented recently developed innovations designed to advance mobile health, public health, gamification in healthcare, and more. Attendees were then able to experience (or scratch and sniff) these innovations first-hand during the event. Instrat Global Health Solutions and The Anadach Group have come together to create One World Dr., a mobile health based platform which continuously monitors patient conditions and then provides specific tools for physicians and medical workers to respond appropriately to the patient's needs via SMS technology. The idea behind this platform is to not only encourage positive health behavior change in the patient, but also manage the patient's conditions before they become emergent. Through sending a simple text message to One World Dr., patients can ask questions and monitor health conditions in an easy and effective manner. The platform is currently being used in Nigeria and will soon expand to other countries throughout Africa. In this podcast interview I discuss the project with Okey Okuzu, Founder and CEO of InStrat Global Health Solutions. Okey provides insight into the back story of creating One World Dr., specific accomplishments the project has seen thus far and his ideas for expanding One World Dr. in the future. Learn more about this innovation by: Reading this case study published on the Path of the Blue Eye Project's community wiki Engage with the Podcast Call our listener line at (866) 572-0497 to share new and emerging trends, comment on the program or request an interview Subscribe to this podcast’s RSS feed Keep up with fyi: health marcomms via iTunes Podcast Theme: The Cverse Revealed, © 2009, Composed by Fard Johnmar Path of the Blue Eye Project Staff clean 14:17 http://blog.pathoftheblueeye.com/2011/02/15/fyi-health-marcomms-making-sense-of-mobile-health-with-jane-sarasohn-kahn/ http://blog.pathoftheblueeye.com/2011/02/15/fyi-health-marcomms-making-sense-of-mobile-health-with-jane-sarasohn-kahn/#comments Wed, 16 Feb 2011 03:32:39 +0000 Fard Johnmar http://blog.pathoftheblueeye.com/?p=1225 http://blog.pathoftheblueeye.com/2011/02/15/fyi-health-marcomms-making-sense-of-mobile-health-with-jane-sarasohn-kahn/feed/ 1 The second episode of fyi: health marcomms is -- like the previous installment -- devoted to mobile health and features noted health futurist and economist Jane Sarasohn-Kahn. - Sarasohn-Kahn discusses the current and future state of the mobile health... The second episode of fyi: health marcomms is -- like the previous installment -- devoted to mobile health and features noted health futurist and economist Jane Sarasohn-Kahn. Sarasohn-Kahn discusses the current and future state of the mobile health landscape and provides tips for health marketing communications professionals seeking to make sense of this space. She will be discussing the hype and hope associated with mobile health at our first live event, unNiched(micro), on February 17, 2011.  To learn more about the event and register, please click here. Engage with the Podcast Call our listener line at (866) 572-0497 to share  new and emerging trends, comment on the program or request an interview Subscribe to this podcast's RSS feed Keep up with fyi: health marcomms via iTunes Podcast Theme: The Cverse Revealed, © 2009, Fard Johnmar Path of the Blue Eye Project Staff clean 5:36 http://blog.pathoftheblueeye.com/2010/11/15/whats-hot-on-living-the-path-november-15-2010/ http://blog.pathoftheblueeye.com/2010/11/15/whats-hot-on-living-the-path-november-15-2010/#comments Mon, 15 Nov 2010 19:32:43 +0000 Fard Johnmar http://blog.pathoftheblueeye.com/?p=1138 http://blog.pathoftheblueeye.com/2010/11/15/whats-hot-on-living-the-path-november-15-2010/feed/ 1 http://blog.pathoftheblueeye.com/2010/11/02/introducing-amozo-mobile-app-learning-for-health-marketers/ http://blog.pathoftheblueeye.com/2010/11/02/introducing-amozo-mobile-app-learning-for-health-marketers/#comments Tue, 02 Nov 2010 13:37:49 +0000 Fard Johnmar http://blog.pathoftheblueeye.com/?p=1125 http://blog.pathoftheblueeye.com/2010/11/02/introducing-amozo-mobile-app-learning-for-health-marketers/feed/ 1 http://blog.pathoftheblueeye.com/2010/04/14/on-the-internets-next-stage-part-i-pre-series-homework/ http://blog.pathoftheblueeye.com/2010/04/14/on-the-internets-next-stage-part-i-pre-series-homework/#comments Wed, 14 Apr 2010 17:14:34 +0000 Fard Johnmar http://blog.pathoftheblueeye.com/?p=941 http://blog.pathoftheblueeye.com/2010/04/14/on-the-internets-next-stage-part-i-pre-series-homework/feed/ 0