Posted in Collaboration, Community Building, Mobile on Nov 2nd, 2010
Amozo, is the Path of the Blue Eye Project’s official mobile app. This elegant, portable educational tool is designed to provide health marketing communications pros with the latest and greatest info on a range of subjects, including public relations, social media, mobile marketing, the future of health, e-patients and more. Amozo is available on the [...]
Posted in Mobile, Technology, The Future Web on Apr 14th, 2010
Over the next few months, I will be publishing a new series focusing on the next stage of the Internet and what it means for those of us involved in communicating about health and wellness. Although the daily (and hourly) march of technological progress is difficult to keep up with, it is important to take [...]
Posted in Health 2.0, Mobile, Technology on Mar 3rd, 2010
She’s 72, texting her girlfriend in Florida, and dissing her Medicare Part D supplemental health plan on Facebook. No, it’s not a scene from Freaky Friday – you might remember, the Disney movie (whether Old School with Jodie Foster or updated with Lindsay Lohan). It’s digital age coming to communications. While we assume that younger [...]
Posted in Case Studies, Mobile, Public Health, Technology on Feb 10th, 2010
Yesterday, I announced the publication of a new in-depth case study on our knowledge community Living the Path focusing on Text4Baby, a new U.S. initiative designed to improve infant and maternal health. In that post, I mentioned that the developers of Text4Baby were following in the footsteps of initiatives launched in other parts of the [...]
Posted in Case Studies, Health 2.0, Health Communications, Health Marketing, Health Policy, Mobile, Multicultural Marketing, Public Health, Technology on Feb 9th, 2010
Last week, the new media, technology and health worlds were abuzz with news that the National Healthy Babies, Healthy Mothers Coalition and a range of government and private sector partners had launched Text4Baby. This initiative is designed to reduce infant mortality and premature birth rates among poor and minority women. What really captured people’s attention [...]
