Category Archive for 'Multicultural Marketing'

Mothers, Behavior Change and Mobile: Taking a Closer Look at the Text4Baby Initiative

Posted in Case Studies, Health 2.0, Health Communications, Health Marketing, Health Policy, Mobile, Multicultural Marketing, Public Health, Technology on Feb 9th, 2010

Last week, the new media, technology and health worlds were abuzz with news that the National Healthy Babies, Healthy Mothers Coalition and a range of government and private sector partners had launched Text4Baby.  This initiative is designed to reduce infant mortality and premature birth rates among poor and minority women.  What really captured people’s attention [...]

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What’s Theory Got to Do with It? Facing AIDS 2009

Posted in Case Studies, Collaboration, Marketing Strategy, Multicultural Marketing, Public Health, Social Media on Dec 1st, 2009

Today is World AIDS Day.  In recognition of this event, we ask you to take time to think about and support people living with HIV/AIDS in your community and around the world.  One way you can help is by participating in the AIDS.gov powered public health initiative featured in this post, Facing AIDS 2009.  Learn [...]

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On the Digital Divide: Why Improving Access is NOT Enough

Posted in Digital Divide, Multicultural Marketing, Social Media, Technology on Nov 16th, 2009

Despite reports to the contrary, the digital divide is alive and well.
Back in July, the Pew Internet and American Life Project released data indicating that African Americans are more likely to use the mobile Web than whites.  Some looked at this research and suggested that the digital divide has closed.
This interpretation is inaccurate and misleading.
First, [...]

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