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	<title>Walking the Path &#187; Online Health Search</title>
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	<description>Smashing Silos &#38; Encouraging Collaboration in Health Marketing Communications</description>
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	<itunes:summary>fyi: health marcomms is a regular podcast focusing on the trends, people and events impacting the global health marketing communications industry. 

The podcast is part of the Path of the Blue Eye Project. 
The Project is a global initiative designed to encourage collaboration and knowledge sharing among health marketing communications professionals from around the world.  Learn more about the Project at www.pathoftheblueeye.com.</itunes:summary>
	<itunes:author>Path of the Blue Eye Project Staff</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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	<itunes:subtitle>Highlighting trends, events and people in global health marketing communications</itunes:subtitle>
	<itunes:keywords>health marketing, health communications, health, wellness, mobile health</itunes:keywords>
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		<title>Memo to FDA: Online Health Searchers Are Blind, Irritated &amp; Impatient</title>
		<link>http://blog.pathoftheblueeye.com/2009/11/04/memo-to-fda-online-health-searchers-are-blind-irritated-impatient/</link>
		<comments>http://blog.pathoftheblueeye.com/2009/11/04/memo-to-fda-online-health-searchers-are-blind-irritated-impatient/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 22:02:29 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Data First]]></category>
		<category><![CDATA[FDA]]></category>
		<category><![CDATA[Online Health Search]]></category>
		<category><![CDATA[Pharmaceutical Marketing]]></category>
		<category><![CDATA[Public Health]]></category>

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		<description><![CDATA[To really understand online health searchers, you have to observe them in the wild.
Many of the studies focusing on this group examine their historical search activity.  For example, the Pew Internet &#38; American Life Project has reported that &#8220;61% of American adults have looked online for health information.&#8221; Manhattan Research recently found that 35% of [...]]]></description>
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