Older E-Patients Crave Information, Not Friendship from Health Organizations Communicating Via Social Media
Posted in Data First, Health Communications, Health Marketing, Marketing Strategy, Participatory Health, Social Media on Nov 17th, 2009
Update: Please click here for the report that outlines the full results from this study.
Late last month, I published an analysis focusing on whether Baby Boomers are using social technologies. I looked at this issue because some have argued that Boomers are shying away from social media.
It’s no secret that older people are relying on [...]
