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the Path of the Blue Eye Project

Category Archive for 'Participatory Health'

Older E-Patients Crave Information, Not Friendship from Health Organizations Communicating Via Social Media

Posted in Data First, Health Communications, Health Marketing, Marketing Strategy, Participatory Health, Social Media on Nov 17th, 2009

Update: This report is now available free of charge to contributing members of our knowledge community Living the Path.  Learn about our Contributing Member program here.
Late last month, I published an analysis focusing on whether Baby Boomers are using social technologies.  I looked at this issue because some have argued that Boomers are shying away [...]

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The promise of participatory health

Posted in Health Policy, Participatory Health, Public Health on Sep 9th, 2009

Jane Sarasohn-Kahn, THINK-Health and the Health Populi blog
The U.S. spends $2.2 trillion on health care each year. About $3 of every $4 spent on health care in America goes to caring for chronic conditions such as hypertension, heart disease, and diabetes. Though the U.S. spends more per capita on health, the return we get on [...]

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