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	<title>Walking the Path &#187; Participatory Health</title>
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	<description>Smashing Silos &#38; Encouraging Collaboration in Health Marketing Communications</description>
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	<itunes:summary>fyi: health marcomms is a regular podcast focusing on the trends, people and events impacting the global health marketing communications industry. 

The podcast is part of the Path of the Blue Eye Project. 
The Project is a global initiative designed to encourage collaboration and knowledge sharing among health marketing communications professionals from around the world.  Learn more about the Project at www.pathoftheblueeye.com.</itunes:summary>
	<itunes:author>Path of the Blue Eye Project Staff</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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	<itunes:subtitle>Highlighting trends, events and people in global health marketing communications</itunes:subtitle>
	<itunes:keywords>health marketing, health communications, health, wellness, mobile health</itunes:keywords>
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		<title>Older E-Patients Crave Information, Not Friendship from Health Organizations Communicating Via Social Media</title>
		<link>http://blog.pathoftheblueeye.com/2009/11/17/older-e-patients-crave-information-not-friendship-from-health-organizations-communicating-via-social-media/</link>
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		<pubDate>Tue, 17 Nov 2009 21:07:26 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Data First]]></category>
		<category><![CDATA[Health Communications]]></category>
		<category><![CDATA[Health Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Participatory Health]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[Update: This report is now available free of charge to contributing members of our knowledge community Living the Path.  Learn about our Contributing Member program here.
Late last month, I published an analysis focusing on whether Baby Boomers are using social technologies.  I looked at this issue because some have argued that Boomers are shying away [...]]]></description>
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		<title>The promise of participatory health</title>
		<link>http://blog.pathoftheblueeye.com/2009/09/09/the-promise-of-participatory-health/</link>
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		<pubDate>Wed, 09 Sep 2009 13:24:06 +0000</pubDate>
		<dc:creator>Jane Sarasohn-Kahn</dc:creator>
				<category><![CDATA[Health Policy]]></category>
		<category><![CDATA[Participatory Health]]></category>
		<category><![CDATA[Public Health]]></category>

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		<description><![CDATA[Jane Sarasohn-Kahn, THINK-Health and the Health Populi blog
The U.S. spends $2.2 trillion on health care each year. About $3 of every $4 spent on health care in America goes to caring for chronic conditions such as hypertension, heart disease, and diabetes. Though the U.S. spends more per capita on health, the return we get on [...]]]></description>
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