Editor’s Note: Please welcome the newest contributing author to the Walking the Path family, Sven Larsen. Larsen hails from Zemoga, a well-regarded interactive and digital marketing agency. Zemoga serves a range of clients in industries as diverse as healthcare, appliances and consumer packaged goods. Larsen will be writing about how health marketing communications professionals can [...]
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Editor’s Note: While social media is currently all the rage, it would be folly for us to make this technology our sole focus. This is because a range of new technologies are rapidly growing in mindshare and uptake. In an effort to prevent health marketers from being blindsided by the next leap in marketing technology, [...]
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To really understand online health searchers, you have to observe them in the wild.
Many of the studies focusing on this group examine their historical search activity. For example, the Pew Internet & American Life Project has reported that “61% of American adults have looked online for health information.” Manhattan Research recently found that 35% of [...]
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This morning I received a tweet exhorting me to learn about Low Dose Naltrexone (LDN) for autoimmune diseases. (Naltrexone, by the way, is approved by the FDA only to treat alcoholism.) Within a few clicks, I found claims that LDN would be a good drug to take for dozens of conditions: everything from neuroblastoma to [...]
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Non-Pharma Marketers Please Note: While this post focuses on pharmaceutical marketing, I strongly believe it can benefit health marketers outside of drug firms. The goal of the Path of the Blue Eye project is to expose you to helpful information from other industry segments. Open yourself to ideas from outside of your industry silo and [...]
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