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Category Archive for 'Pharmaceutical Marketing'

Why Non-Pharma Marketers Should Care About the FDA Public Hearing on Drug Promotion & Social Media

Posted in Health Marketing, Pharmaceutical Marketing, Social Media on Sep 21st, 2009

Early last weekend, the news broke that the FDA is holding a public hearing to help it adapt its regulatory posture to account for the special characteristics of social and Web 2.0 technologies.  Specifically the FDA states that it is:
“[E]valuating how the statutory provisions, regulations, and policies concerning advertising and promotional labeling should be applied [...]

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Talking About Drugs: Let’s Get Back to Basics

Posted in Pharmaceutical Marketing on Aug 7th, 2009

Image Source: Kiera’s Corner
Over the past week, Jonathan Richman of Bridge Worldwide and Tom Hespos of Underscore Marketing have been having a bit of a tiff.  Richman says that the future of pharma is not all “social.” Hespos disagreed, saying that drug firms have no choice but to take a more “people centric” approach [...]

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