Posted in Health Communications, Marketing Strategy, Public Health on Mar 10th, 2010
They say “failing to plan is planning to fail.” But what happens when you plan well and your intervention still fails?
The textbook Marketing Public Health discusses four types of common failures of communications interventions.
Strategy failures occur when external barriers exist in the community that cannot be overcome by communication messages. For example, a condom usage [...]
Posted in Collaboration, Health Communications, Marketing Strategy, Public Health on Feb 22nd, 2010
Are you excited about First Lady Michelle Obama’s new anti-childhood obesity initiative, Let’s Move? You should be. But, before you get too enthusiastic, consider recent history.
Early in the last decade a new public health initiative was launched to great fanfare and public acclaim. The cause: reducing childhood obesity. Funding was appropriated, policymakers were corralled and [...]
Posted in Case Studies, Mobile, Public Health, Technology on Feb 10th, 2010
Yesterday, I announced the publication of a new in-depth case study on our knowledge community Living the Path focusing on Text4Baby, a new U.S. initiative designed to improve infant and maternal health. In that post, I mentioned that the developers of Text4Baby were following in the footsteps of initiatives launched in other parts of the [...]
Posted in Case Studies, Health 2.0, Health Communications, Health Marketing, Health Policy, Mobile, Multicultural Marketing, Public Health, Technology on Feb 9th, 2010
Last week, the new media, technology and health worlds were abuzz with news that the National Healthy Babies, Healthy Mothers Coalition and a range of government and private sector partners had launched Text4Baby. This initiative is designed to reduce infant mortality and premature birth rates among poor and minority women. What really captured people’s attention [...]
Posted in Case Studies, Public Health on Feb 1st, 2010
This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know.
In previous blog posts I’ve highlighted many successful health marketing campaigns spanning various health topics. However, I have yet to discuss campaigns promoting the institution of [...]
