This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels.  If you have a campaign we should highlight, let us know.
In previous blog posts I’ve highlighted many successful health marketing campaigns spanning various health topics. However, I have yet to discuss campaigns promoting the institution of [...]

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This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels.  If you have a campaign we should highlight, let us know.
I’ve always been interested in mental health media campaigns, partly because they are relatively rare and because I understand it is a difficult topic for many [...]

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This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels.  If you have a campaign we should highlight, let us know.

In previous blog posts, I’ve highlighted several successful domestic health marketing campaigns. Now I want to turn your attention to some interesting international campaigns.
The Love Life [...]

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Today is World AIDS Day.  In recognition of this event, we ask you to take time to think about and support people living with HIV/AIDS in your community and around the world.  One way you can help is by participating in the AIDS.gov powered public health initiative featured in this post, Facing AIDS 2009.  Learn [...]

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You may be asking yourself – what is a SOCO? I certainly was when first introduced to the term during my studies at Boston University. SOCO stands for Single Overriding Communications Objective. Every organization has a communications objective, but it is important to identify the single most important objective that mass communication messages are designed [...]

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