One of the first concepts I remember studying in public health was the difference between illness and disease. As I understand the difference, disease is a biological concept with physical manifestations in the body. Illness, on the other hand, is the experience of being sick.
Why does this matter? Health is not simply the absence of [...]
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This post is part of an ongoing series called “Ask Living the Path.” With more than 1,000 blog posts, news articles, data summaries, strategy guides and case studies, our knowledge-based online community, Living the Path, is packed with content that will help you stay informed. In this series we demonstrate how the site can help [...]
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While social media is currently all the rage, it would be folly for us to make this technology our sole focus. This is because a range of new technologies are rapidly growing in mindshare and uptake. In an effort to prevent health marketers from being blindsided by the next leap in marketing technology, we have [...]
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There are two things you absolutely need to know about Penelope Trunk, founder of the popular career Website, Brazen Careerist:
She’s brazen
This means that she likes to share A LOT of very personal information
I’ll get to why these facts are relevant in a moment. But, first, [...]
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Previously, I’ve shared that I’m a student at Boston University’s School of Public Health. Much of the inspiration for my blog posts come from my courses, and this week is no exception. In one of my classes, Professor Mike Siegel of Boston University’s School of Public Health, offered a wonderful analogy to describe public health communications: Capture [...]
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