Posted in FYI: Health Marcomms, Public Health, Social Marketing, Social Media on Jun 13th, 2011
A few weeks ago I had the pleasure of interviewing Andre Blackman, Director of Digital Communications and New Media at the American Heart Association. This interview was split into two podcasts, the first was posted here. In this, the [...]
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Posted in FYI: Health Marcomms, Health Communications, Health Marketing, Public Health, Social Marketing on Apr 21st, 2011
Editor’s Note: For the first installment of this podcast series, please click here.
In today’s episode of fyi: health marcomms I continue my interview with Craig Lefebvre, or @chiefmaven as he is known on Twitter. This interview marks the second and final installment of a podcast series featuring our discussion about the relationship between social media, [...]
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Posted in Collaboration, Health Communications, Health Marketing, Social Marketing on May 3rd, 2010
One of the first concepts I remember studying in public health was the difference between illness and disease. As I understand the difference, disease is a biological concept with physical manifestations in the body. Illness, on the other hand, is the experience of being sick.
Why does this matter? Health is not simply the absence of [...]
Posted in Ask Living the Path, Social Marketing on Mar 23rd, 2010
This post is part of an ongoing series called “Ask Living the Path.” With more than 1,000 blog posts, news articles, data summaries, strategy guides and case studies, our knowledge-based online community, Living the Path, is packed with content that will help you stay informed. In this series we demonstrate how the site can help [...]
Posted in Pharmaceutical Marketing, Social Marketing, Social Media, Technology on Dec 16th, 2009
Editor’s Note: While social media is currently all the rage, it would be folly for us to make this technology our sole focus. This is because a range of new technologies are rapidly growing in mindshare and uptake. In an effort to prevent health marketers from being blindsided by the next leap in marketing technology, [...]
