Posted in Pharmaceutical Marketing, Social Marketing, Social Media, Technology on Dec 16th, 2009
While social media is currently all the rage, it would be folly for us to make this technology our sole focus. This is because a range of new technologies are rapidly growing in mindshare and uptake. In an effort to prevent health marketers from being blindsided by the next leap in marketing technology, we have [...]
Posted in Case Studies, Health Communications, Marketing Strategy, Social Marketing on Dec 3rd, 2009
There are two things you absolutely need to know about Penelope Trunk, founder of the popular career Website, Brazen Careerist:
She’s brazen
This means that she likes to share A LOT of very personal information
I’ll get to why these facts are relevant in a moment. But, first, [...]
Posted in Collaboration, Health Communications, Public Health, Social Marketing on Nov 5th, 2009
Previously, I’ve shared that I’m a student at Boston University’s School of Public Health. Much of the inspiration for my blog posts come from my courses, and this week is no exception. In one of my classes, Professor Mike Siegel of Boston University’s School of Public Health, offered a wonderful analogy to describe public health communications: Capture [...]
Posted in Health Marketing, Public Health, Social Marketing on Oct 30th, 2009
Have you seen the video of Philip Spooner? This elderly man from Maine has become an Internet sensation after his moving testimony about same-sex marriage.
How did Philip Spooner frame his message?
The textbook Marketing Public Health discusses the concept of framing at length. The authors define framing as the way an issue is presented to an [...]
Posted in Health Marketing, Marketing Strategy, Public Health, Social Marketing, Social Media on Oct 9th, 2009
Earlier this week, Health and Human Services (HHS) Secretary Kathleen Sebelius urged all Americans to get vaccinated against the H1N1 flu virus. According to the Associated Press she “unconditionally vouched for the safety of the vaccine, saying it ‘has been made exactly the same way seasonal vaccine has been made, year in and year out.’” [...]
