http://blog.pathoftheblueeye.com Smashing Silos & Encouraging Collaboration in Health Marketing Communications Wed, 11 Jan 2012 17:09:58 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 fyi: health marcomms is a regular podcast focusing on the trends, people and events impacting the global health marketing communications industry. The podcast is part of the Path of the Blue Eye Project. The Project is a global initiative designed to encourage collaboration and knowledge sharing among health marketing communications professionals from around the world. Learn more about the Project at www.pathoftheblueeye.com. Path of the Blue Eye Project Staff clean Path of the Blue Eye Project Staff fardj@yahoo.com fardj@yahoo.com (Path of the Blue Eye Project Staff) Highlighting trends, events and people in global health marketing communications health marketing, health communications, health, wellness, mobile health http://blog.pathoftheblueeye.com/wp-content/plugins/powerpress/rss_default.jpg http://blog.pathoftheblueeye.com/category/social-marketing/ http://blog.pathoftheblueeye.com/2011/06/13/fyi-health-marcomms-andre-blackman-on-public-health-2-0-part-ii/ http://blog.pathoftheblueeye.com/2011/06/13/fyi-health-marcomms-andre-blackman-on-public-health-2-0-part-ii/#comments Mon, 13 Jun 2011 16:36:15 +0000 Jayme Hummer http://blog.pathoftheblueeye.com/?p=1340 http://blog.pathoftheblueeye.com/2011/06/13/fyi-health-marcomms-andre-blackman-on-public-health-2-0-part-ii/feed/ 0 A few weeks ago I had the pleasure of interviewing Andre Blackman, Director of Digital Communications and New Media at the American Heart Association. This interview was split into two podcasts, the first was posted here. In this, A few weeks ago I had the pleasure of interviewing Andre Blackman, Director of Digital Communications and New Media at the American Heart Association. This interview was split into two podcasts, the first was posted here. In this, the second installment of our interview, Andre shares his perspective on Craig Lefebvre's blog post, 10 "What Ifs" for Social Marketing, as well as his ideas for future podcasts here on fyi: health marcomms. Follow Andre on Twitter @MindofAndre or visit his blog Pulse + Signal where he discusses the evolving relationship between health and technology. Engage with the Podcast Call our listener line at (866) 572-0497 to share  new and emerging trends, comment on the program or request an interview Subscribe to this podcast's RSS feed Keep up with fyi: health marcomms via iTunes Podcast Theme: The Cverse Revealed, © 2009, Fard Johnmar Path of the Blue Eye Project Staff clean 10:17 http://blog.pathoftheblueeye.com/2011/04/21/fyi-health-marcomms-craig-lefebvre-on-social-media-myths-and-bringing-social-marketing-into-the-21st-century/ http://blog.pathoftheblueeye.com/2011/04/21/fyi-health-marcomms-craig-lefebvre-on-social-media-myths-and-bringing-social-marketing-into-the-21st-century/#comments Thu, 21 Apr 2011 17:38:19 +0000 Jayme Hummer http://blog.pathoftheblueeye.com/?p=1272 http://blog.pathoftheblueeye.com/2011/04/21/fyi-health-marcomms-craig-lefebvre-on-social-media-myths-and-bringing-social-marketing-into-the-21st-century/feed/ 0 Editor's Note: For the first installment of this podcast series, please click here. - In today's episode of fyi: health marcomms I continue my interview with Craig Lefebvre, or @chiefmaven as he is known on Twitter. Editor's Note: For the first installment of this podcast series, please click here. In today's episode of fyi: health marcomms I continue my interview with Craig Lefebvre, or @chiefmaven as he is known on Twitter.  This interview marks the second and final installment of a podcast series featuring our discussion about the relationship between social media, public health and health communications.  The concepts Lefebvre outlines in this podcast were originally featured in a blog post he wrote titled, "5 Fictions About Social Media for Public Health and Healthcare." We also focus on another provocative blog post written by Lefebvre, "10 'What Ifs' for Social Marketing." In this essay he generated a list of 'what ifs,' which addresses how today's social marketers are still applying old solutions to new problems.  Craig is pointing out that effective social marketing (which ultimately concludes with behavior change and persuasion) requires a much different approach. Below is Craig's list: What if we... didn't have target audiences - but co-creators didn't have distribution systems - but places where people could play didn't use focus groups - but designed research to fit the puzzle and people didn't assess knowledge and attitudes - but sought insight into people's motivation and values didn't start with analyzing people - but first assumed that it was something in their environment didn't create messages and stories - but focused on crafting exchanges didn't track program output - but what, how often and from where people saw and heard from us didn't aim at target audiences - but served people didn't focus on changing behaviors - but offered people new ways to solve problems, meet their needs and reach for their dreams didn't focus on evaluation as the end of the process - but sustainability as the start of the next one Do you agree with Craig's perspective? Do you have other valuable insights you'd like to share?   Please call our listener line (866-572-0497) to tell us what you think and to keep the conversation going. Your comments may be featured in a future episode. Engage with the Podcast Call our listener line at (866) 572-0497 to share  new and emerging trends, comment on the program or request an interview Subscribe to this podcast's RSS feed Keep up with fyi: health marcomms via iTunes Podcast Theme: The Cverse Revealed, © 2009, Fard Johnmar Path of the Blue Eye Project Staff clean 8:03 http://blog.pathoftheblueeye.com/2010/05/03/disease-versus-illness-two-different-marketing-approaches/ http://blog.pathoftheblueeye.com/2010/05/03/disease-versus-illness-two-different-marketing-approaches/#comments Mon, 03 May 2010 17:45:10 +0000 Sarah Ragsdale http://blog.pathoftheblueeye.com/?p=963 http://blog.pathoftheblueeye.com/2010/05/03/disease-versus-illness-two-different-marketing-approaches/feed/ 0 http://blog.pathoftheblueeye.com/2010/03/23/ask-living-the-path-what-does-social-marketing-look-like/ http://blog.pathoftheblueeye.com/2010/03/23/ask-living-the-path-what-does-social-marketing-look-like/#comments Tue, 23 Mar 2010 15:31:22 +0000 Fard Johnmar http://blog.pathoftheblueeye.com/?p=910 http://blog.pathoftheblueeye.com/2010/03/23/ask-living-the-path-what-does-social-marketing-look-like/feed/ 0 http://blog.pathoftheblueeye.com/2009/12/16/why-the-health-industry-should-care-about-augmented-reality/ http://blog.pathoftheblueeye.com/2009/12/16/why-the-health-industry-should-care-about-augmented-reality/#comments Wed, 16 Dec 2009 18:00:24 +0000 Sven Larsen http://blog.pathoftheblueeye.com/?p=699 http://blog.pathoftheblueeye.com/2009/12/16/why-the-health-industry-should-care-about-augmented-reality/feed/ 3