Posted in Health Marketing, Public Health, Social Marketing on Oct 30th, 2009
Have you seen the video of Philip Spooner? This elderly man from Maine has become an Internet sensation after his moving testimony about same-sex marriage.
How did Philip Spooner frame his message?
The textbook Marketing Public Health discusses the concept of framing at length. The authors define framing as the way an issue is presented to an [...]
Posted in Health Marketing, Marketing Strategy, Public Health, Social Marketing, Social Media on Oct 9th, 2009
Earlier this week, Health and Human Services (HHS) Secretary Kathleen Sebelius urged all Americans to get vaccinated against the H1N1 flu virus. According to the Associated Press she “unconditionally vouched for the safety of the vaccine, saying it ‘has been made exactly the same way seasonal vaccine has been made, year in and year out.’” [...]
Posted in Collaboration, Public Health, Social Marketing on Sep 24th, 2009
This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know.
I subscribe to the CDC’s “health tips” text messages and recently received a message reminding me to get enough sleep. Specifically it said: Get plenty of [...]
Posted in Case Studies, Health Marketing, Social Marketing on Sep 17th, 2009
This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know.
I have shared my thoughts about several anti-tobacco social marketing campaigns. In this blog post I share another unique approach to tobacco prevention and smoking cessation.
As [...]
Posted in Collaboration, Health Marketing, On Collaboration, Social Marketing on Sep 3rd, 2009
Everyone has collaboration horror stories — organizations with competing objectives that can’t agree on common goals, turf battles where everyone is so busy protecting their ground that nothing gets done, or projects that undergo a slow death by committee. These experiences feel like you’re trudging down a long and winding road to nowhere, and end [...]
