This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels.  If you have a campaign we should highlight, let us know.

I have shared my thoughts about several anti-tobacco social marketing campaigns. In this blog post I share another unique approach to tobacco prevention and smoking cessation.
As [...]

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Everyone has collaboration horror stories — organizations with competing objectives that can’t agree on common goals, turf battles where everyone is so busy protecting their ground that nothing gets done, or projects that undergo a slow death by committee. These experiences feel like you’re trudging down a long and winding road to nowhere, and end [...]

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Wordle Text Content Sources: Wikipedia, Weinreich Communications
Social Marketing Truth bitly links to Nedra Weinreich’s article Social Marketing vs. “Social Marketing” Smackdown
Did the image above grab your attention?  I hope so.  (If you haven’t looked at it yet, do so now.)
I hope you forgive my poor design skills (and hyperbole), but I developed this poster to [...]

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Today’s health care communications lesson is brought to you courtesy of Whole Foods …. I mean John Mackey.
John Mackey’s stepped in it again.  The libertarian CEO of natural-foods behemoth Whole Foods was investigated last year by the FTC and SEC after badmouthing competitor and takeover target Wild Oats in anonymous comments on a Yahoo! forum.  [...]

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Nearly a year ago, noted social marketing expert Craig Lefebvre began leading a charge to develop a global association dedicated to “promoting and improving the practice of social marketing across all sectors of human and social development.” Lefebvre and his partners have a broad and ambitious vision.  They are seeking to bring a highly diverse [...]

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