http://blog.pathoftheblueeye.com Smashing Silos & Encouraging Collaboration in Health Marketing Communications Wed, 11 Jan 2012 17:09:58 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 fyi: health marcomms is a regular podcast focusing on the trends, people and events impacting the global health marketing communications industry. The podcast is part of the Path of the Blue Eye Project. The Project is a global initiative designed to encourage collaboration and knowledge sharing among health marketing communications professionals from around the world. Learn more about the Project at www.pathoftheblueeye.com. Path of the Blue Eye Project Staff clean Path of the Blue Eye Project Staff fardj@yahoo.com fardj@yahoo.com (Path of the Blue Eye Project Staff) Highlighting trends, events and people in global health marketing communications health marketing, health communications, health, wellness, mobile health http://blog.pathoftheblueeye.com/wp-content/plugins/powerpress/rss_default.jpg http://blog.pathoftheblueeye.com/category/social-media/ http://blog.pathoftheblueeye.com/2011/08/15/fyi-health-marcomms-ed-bennett-on-hospital-communications-and-social-media-part-ii/ http://blog.pathoftheblueeye.com/2011/08/15/fyi-health-marcomms-ed-bennett-on-hospital-communications-and-social-media-part-ii/#comments Mon, 15 Aug 2011 16:05:38 +0000 Jayme Hummer http://blog.pathoftheblueeye.com/?p=1405 http://blog.pathoftheblueeye.com/2011/08/15/fyi-health-marcomms-ed-bennett-on-hospital-communications-and-social-media-part-ii/feed/ 0 A few weeks ago we posted an interview podcast with Ed Bennett, advisory board member of the Mayo Clinic’s Center for Social Media and Manager of Web Operations at the University of Maryland Medical Center. Ed’s blog, Found in Cache, A few weeks ago we posted an interview podcast with Ed Bennett, advisory board member of the Mayo Clinic’s Center for Social Media and Manager of Web Operations at the University of Maryland Medical Center. Ed’s blog, Found in Cache, has become a pillar for data focusing on hospital-based social media communications. In this podcast Ed and I continue our discussion on hospital social media focused communications and we also touch on the use of social media in smaller, local health organizations. Our conversation also focuses on an article in Health Leaders which discussed the impact of social media in the health arena featuring Ed’s perspective. In the article he stated that health marketers need to face the reality that interacting with patients over the Internet is the way of the world. Yet, the same article cited data indicating that a slim majority (53%) of health marketers feel “neutral” about the effectiveness of social media. Listen to this podcast to hear Ed’s perspective on why health marketers perceive social media in this way. Engage with the Podcast Call our listener line at (866) 572-0497 to share  new and emerging trends, comment on the program or request an interview Subscribe to this podcast's RSS feed Keep up with fyi: health marcomms via iTunes Podcast Theme: The Cverse Revealed, © 2009, Fard Johnmar Path of the Blue Eye Project Staff clean 10:20 http://blog.pathoftheblueeye.com/2011/07/19/fyi-health-marcomms-ed-bennett-on-hospital-communications-and-social-media/ http://blog.pathoftheblueeye.com/2011/07/19/fyi-health-marcomms-ed-bennett-on-hospital-communications-and-social-media/#comments Tue, 19 Jul 2011 16:57:20 +0000 Jayme Hummer http://blog.pathoftheblueeye.com/?p=1361 http://blog.pathoftheblueeye.com/2011/07/19/fyi-health-marcomms-ed-bennett-on-hospital-communications-and-social-media/feed/ 0 Today’s edition of fyi: health marcomms features Ed Bennett, a member of the Mayo Clinic Center for Social Media's Advisory Board and Manager of Web Operations at the University of Maryland Medical Center.  He also writes the popular blog, Today’s edition of fyi: health marcomms features Ed Bennett, a member of the Mayo Clinic Center for Social Media's Advisory Board and Manager of Web Operations at the University of Maryland Medical Center.  He also writes the popular blog, Found in Cache.  Ed began consolidating a list of hospitals using social media a few years ago. in June 2011 he published an update announcing that nearly 1,200 hospitals were using social media tools, such as YouTube and Facebook. In this podcast, which is the first edition of a two part series, we discuss hospital social media focused communications and his perspective on why we aren’t seeing more hospitals use social media tools more aggressively. Engage with the Podcast Call our listener line at (866) 572-0497 to share  new and emerging trends, comment on the program or request an interview Subscribe to this podcast's RSS feed Keep up with fyi: health marcomms via iTunes Podcast Theme: The Cverse Revealed, © 2009, Fard Johnmar Path of the Blue Eye Project Staff clean 7:04 http://blog.pathoftheblueeye.com/2011/06/13/fyi-health-marcomms-andre-blackman-on-public-health-2-0-part-ii/ http://blog.pathoftheblueeye.com/2011/06/13/fyi-health-marcomms-andre-blackman-on-public-health-2-0-part-ii/#comments Mon, 13 Jun 2011 16:36:15 +0000 Jayme Hummer http://blog.pathoftheblueeye.com/?p=1340 http://blog.pathoftheblueeye.com/2011/06/13/fyi-health-marcomms-andre-blackman-on-public-health-2-0-part-ii/feed/ 0 A few weeks ago I had the pleasure of interviewing Andre Blackman, Director of Digital Communications and New Media at the American Heart Association. This interview was split into two podcasts, the first was posted here. In this, A few weeks ago I had the pleasure of interviewing Andre Blackman, Director of Digital Communications and New Media at the American Heart Association. This interview was split into two podcasts, the first was posted here. In this, the second installment of our interview, Andre shares his perspective on Craig Lefebvre's blog post, 10 "What Ifs" for Social Marketing, as well as his ideas for future podcasts here on fyi: health marcomms. Follow Andre on Twitter @MindofAndre or visit his blog Pulse + Signal where he discusses the evolving relationship between health and technology. Engage with the Podcast Call our listener line at (866) 572-0497 to share  new and emerging trends, comment on the program or request an interview Subscribe to this podcast's RSS feed Keep up with fyi: health marcomms via iTunes Podcast Theme: The Cverse Revealed, © 2009, Fard Johnmar Path of the Blue Eye Project Staff clean 10:17 http://blog.pathoftheblueeye.com/2011/06/06/details-for-the-june-9th-unnichedmicro-event/ http://blog.pathoftheblueeye.com/2011/06/06/details-for-the-june-9th-unnichedmicro-event/#comments Mon, 06 Jun 2011 16:53:58 +0000 Jayme Hummer http://blog.pathoftheblueeye.com/?p=1334 http://blog.pathoftheblueeye.com/2011/06/06/details-for-the-june-9th-unnichedmicro-event/feed/ 0 http://blog.pathoftheblueeye.com/2011/05/04/fyi-health-marcomms-andre-blackman-on-public-health-2-0/ http://blog.pathoftheblueeye.com/2011/05/04/fyi-health-marcomms-andre-blackman-on-public-health-2-0/#comments Wed, 04 May 2011 19:32:29 +0000 Jayme Hummer http://blog.pathoftheblueeye.com/?p=1322 http://blog.pathoftheblueeye.com/2011/05/04/fyi-health-marcomms-andre-blackman-on-public-health-2-0/feed/ 0 Episode 7 of fyi: health marcomms features insight and commentary from Andre Blackman, a well-regarded social media and public health communications expert.  He is currently working at the American Heart Association on the agency's digital and social m... Episode 7 of fyi: health marcomms features insight and commentary from Andre Blackman, a well-regarded social media and public health communications expert.  He is currently working at the American Heart Association on the agency's digital and social media communications and strategy efforts.  He also authors and edits, Pulse + Signal, a blog focusing on the intersection of public health and technology, or Public Health 2.0, as Andre likes to describe this area. Andre has also been a strong supporter of the Path of the Blue Eye Project since its inception.  He's agreed to be featured as a regular guest on fyi: health marcomms.  This is part one of my interview with Andre.  In it, Andre discusses how he became interested in health and technology and his efforts to advance global public health communications.  Follow Andre on Twitter @mindofandre. Engage with the Podcast Call our listener line at (866) 572-0497 to share  new and emerging trends, comment on the program or request an interview Subscribe to this podcast's RSS feed Keep up with fyi: health marcomms via iTunes Podcast Theme: The Cverse Revealed, © 2009, Fard Johnmar Path of the Blue Eye Project Staff clean 12:23