Posted in Social Media on Apr 6th, 2011
I work in social media and every day, I guide clients on how to use and be in social media to promote their products, services and offerings. We talk about how to use it, the risks and the benefits, how to maximize content, and together establish their brand voice for this space.
However, the irony in [...]
Posted in Community Building, Data First, Health 2.0, Health Marketing, Mobile, Social Media, Technology on Nov 15th, 2010
Each week — in fact every day — our knowledge community (Living the Path) is updated with intriguing data, blog posts and other content on a range of subjects. If you’re following us on Twitter, you know about some of this content. However, if you’re not, we don’t want you [...]
Posted in Collaboration, Community Building, Data First, Public Health, Social Media on Sep 24th, 2010
Earlier this week, I announced the launch of our Contributing Member Program. Essentially, members of our knowledge community, Living the Path, who make consistent monthly contributions to the site will receive access to valuable research on a range of topics.
Since the announcement, we’ve seen a spike in membership requests, which is gratifying. However, [...]
Posted in Collaboration, Marketing Strategy, Social Media on Jun 17th, 2010
About a week ago, I posted a study to our NewsHub about which communications discipline “owns” social media. The research, which was published by the California Annenberg School for Communication & Journalism, was fascinating because it found that public relations is winning the social media budget battle.
The money statistic from the study: “One-quarter (25.4%) of [...]
Posted in Collaboration, Community Building, Social Media, Technology on May 20th, 2010
Earlier this week, iMedia Connection published a fantastic article by Rob Key of Converseon with the provocative title: “Why we need to kill ‘social media.’” Key was not focused on semantics. Rather, he believes that too many companies, individuals and marketers are focusing on digital tactics rather than the “transformational nature of this channel.” He [...]
