Episode 7 of fyi: health marcomms features insight and commentary from Andre Blackman, a well-regarded social media and public health communications expert. He is currently working at the American Heart Association on the agency’s digital and social media communications and strategy efforts. He also authors and edits, Pulse + Signal, a blog focusing on the [...]
Podcast: Play in new window
| Download
Read Full Post »
Posted in Social Media on Apr 6th, 2011
I work in social media and every day, I guide clients on how to use and be in social media to promote their products, services and offerings. We talk about how to use it, the risks and the benefits, how to maximize content, and together establish their brand voice for this space. However, the irony [...]
Read Full Post »
Each week — in fact every day — our knowledge community (Living the Path) is updated with intriguing data, blog posts and other content on a range of subjects. If you’re following us on Twitter, you know about some of this content. However, if you’re not, we don’t want you to miss out. Following is [...]
Read Full Post »
Earlier this week, I announced the launch of our Contributing Member Program. Essentially, members of our knowledge community, Living the Path, who make consistent monthly contributions to the site will receive access to valuable research on a range of topics. Since the announcement, we’ve seen a spike in membership requests, which is gratifying. However, I’m [...]
Read Full Post »
About a week ago, I posted a study to our NewsHub about which communications discipline “owns” social media. The research, which was published by the California Annenberg School for Communication & Journalism, was fascinating because it found that public relations is winning the social media budget battle. The money statistic from the study: “One-quarter (25.4%) [...]
Read Full Post »
