This episode of fyi: health marcomms marks the third of a special series of podcasts dedicated to the innovators who participated in our most recent unNiched(micro) event which was titled Scratch, Sniff & Learn. unNiched(micro) is a breakfast series dedicated to knowledge sharing among professionals, students, and educators within the health marketing communications industry.
Scratch, [...]
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After its use as an advertising slogan, “where’s the beef?” became an all-purpose phrase questioning the substance of an idea, event, or product. Along these lines – even if slightly passé – I have been thinking a lot lately about the spirit of the movement to release health data and invite technology developers and entrepreneurs [...]
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We’re holding a very special unNiched(micro) breakfast event, and you’re invited. On June 9, the Path of the Blue Eye Project will host a New York City-based event in conjunction with the U.S. Department of Health and Human Services (HHS) and the Institute of Medicine (IOM). During the event, you’ll participate remotely in the HHS/IOM [...]
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Each week — in fact every day — our knowledge community (Living the Path) is updated with intriguing data, blog posts and other content on a range of subjects. If you’re following us on Twitter, you know about some of this content. However, if you’re not, we don’t want you [...]
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Earlier this week, iMedia Connection published a fantastic article by Rob Key of Converseon with the provocative title: “Why we need to kill ‘social media.’” Key was not focused on semantics. Rather, he believes that too many companies, individuals and marketers are focusing on digital tactics rather than the “transformational nature of this channel.” He [...]
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