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	<title>Walking the Path &#187; Technology</title>
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	<link>http://blog.pathoftheblueeye.com</link>
	<description>Smashing Silos &#38; Encouraging Collaboration in Health Marketing Communications</description>
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	<itunes:summary>fyi: health marcomms is a regular podcast focusing on the trends, people and events impacting the global health marketing communications industry. 

The podcast is part of the Path of the Blue Eye Project. 
The Project is a global initiative designed to encourage collaboration and knowledge sharing among health marketing communications professionals from around the world.  Learn more about the Project at www.pathoftheblueeye.com.</itunes:summary>
	<itunes:author>Path of the Blue Eye Project Staff</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
	<itunes:image href="http://pathoftheblueeye.com/multimedia/FYI_Podcast/itunes_image/eye_logo.jpg" />
	<itunes:owner>
		<itunes:name>Path of the Blue Eye Project Staff</itunes:name>
		<itunes:email>fardj@yahoo.com</itunes:email>
	</itunes:owner>
	<managingEditor>fardj@yahoo.com (Path of the Blue Eye Project Staff)</managingEditor>
	<itunes:subtitle>Highlighting trends, events and people in global health marketing communications</itunes:subtitle>
	<itunes:keywords>health marketing, health communications, health, wellness, mobile health</itunes:keywords>
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		<title>Walking the Path &#187; Technology</title>
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	<itunes:category text="Business">
		<itunes:category text="Management &amp; Marketing" />
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	<itunes:category text="Health" />
		<item>
		<title>unNiched(micro): Health Marketing Innovation Series &#8211; One World Dr: Delivering Mobile Health Innovation to the Developing World</title>
		<link>http://blog.pathoftheblueeye.com/2012/01/11/unnichedmicro-health-marketing-innovation-series-one-world-dr-delivering-mobile-health-innovation-to-the-developing-world/</link>
		<comments>http://blog.pathoftheblueeye.com/2012/01/11/unnichedmicro-health-marketing-innovation-series-one-world-dr-delivering-mobile-health-innovation-to-the-developing-world/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 16:53:06 +0000</pubDate>
		<dc:creator>Jayme Hummer</dc:creator>
				<category><![CDATA[FYI: Health Marcomms]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[unNiched(micro) - Scratch, Sniff and Learn Innovations]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1517</guid>
		<description><![CDATA[This episode of fyi: health marcomms marks the third of a special series of podcasts dedicated to the innovators who participated in our most recent  unNiched(micro) event which was titled Scratch, Sniff &#38; Learn. unNiched(micro) is a breakfast series dedicated to knowledge sharing among professionals, students, and educators within the health marketing communications industry.
Scratch, [...]]]></description>
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		<slash:comments>0</slash:comments>
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			<itunes:subtitle>This episode of fyi: health marcomms marks the third of a special series of podcasts dedicated to the innovators who participated in our most recent  unNiched(micro) event which was titled Scratch, Sniff &amp; Learn.</itunes:subtitle>
		<itunes:summary>This episode of fyi: health marcomms marks the third of a special series of podcasts dedicated to the innovators who participated in our most recent  unNiched(micro) event which was titled Scratch, Sniff &amp; Learn. unNiched(micro) is a breakfast series dedicated to knowledge sharing among professionals, students, and educators within the health marketing communications industry.

Scratch, Sniff &amp; Learn was designed to showcase innovations in health marketing communications.  Seven organizations presented recently developed innovations designed to advance mobile health, public health, gamification in healthcare, and more.

Attendees were then able to experience (or scratch and sniff) these innovations first-hand during the event.  Instrat Global Health Solutions and The Anadach Group have come together to create One World Dr., a mobile health based platform which continuously monitors patient conditions and then provides specific tools for physicians and medical workers to respond appropriately to the patient&#039;s needs via SMS technology. The idea behind this platform is to not only encourage positive health behavior change in the patient, but also manage the patient&#039;s conditions before they become emergent. Through sending a simple text message to One World Dr., patients can ask questions and monitor health conditions in an easy and effective manner. The platform is currently being used in Nigeria and will soon expand to other countries throughout Africa.

In this podcast interview I discuss the project with Okey Okuzu, Founder and CEO of InStrat Global Health Solutions. Okey provides insight into the back story of creating One World Dr., specific accomplishments the project has seen thus far and his ideas for expanding One World Dr. in the future.


Learn more about this innovation by:

	 Reading this case study published on the Path of the Blue Eye Project&#039;s community wiki

 Engage with the Podcast

Call our listener line at (866) 572-0497 to share  new and emerging trends, comment on the program or request an interview

	Subscribe to this podcast’s RSS feed
	Keep up with fyi: health marcomms via iTunes
	Podcast Theme: The Cverse Revealed, © 2009, Composed by Fard Johnmar</itunes:summary>
		<itunes:author>Path of the Blue Eye Project Staff</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>14:17</itunes:duration>
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		<item>
		<title>Where’s the Beef? The Need for Evidence and Systems-Change in the Health IT Movement</title>
		<link>http://blog.pathoftheblueeye.com/2011/06/23/where%e2%80%99s-the-beef-the-need-for-evidence-and-systems-change-in-the-health-it-movement/</link>
		<comments>http://blog.pathoftheblueeye.com/2011/06/23/where%e2%80%99s-the-beef-the-need-for-evidence-and-systems-change-in-the-health-it-movement/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 13:21:29 +0000</pubDate>
		<dc:creator>Amelia Burke</dc:creator>
				<category><![CDATA[Health Policy]]></category>
		<category><![CDATA[Public Health]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[unNiched(micro)]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1346</guid>
		<description><![CDATA[After its use as an advertising slogan, “where’s the beef?” became an all-purpose phrase questioning the substance of an idea, event, or product. Along these lines – even if slightly passé &#8211; I have been thinking a lot lately about the spirit of the movement to release health data and invite technology developers and entrepreneurs [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Join Us &#8211; unNiched(micro) Special Event: Health Data Galore</title>
		<link>http://blog.pathoftheblueeye.com/2011/05/13/1328/</link>
		<comments>http://blog.pathoftheblueeye.com/2011/05/13/1328/#comments</comments>
		<pubDate>Fri, 13 May 2011 17:16:03 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[unNiched(micro)]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1328</guid>
		<description><![CDATA[We&#8217;re holding a very special unNiched(micro) breakfast event, and you&#8217;re invited.  On June 9, the Path of the Blue Eye Project will host a New York City-based event in conjunction with the U.S. Department of Health and Human Services (HHS) and the Institute of Medicine (IOM).  During the event, you&#8217;ll participate remotely in the HHS/IOM [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s Hot on Living the Path: November 15, 2010</title>
		<link>http://blog.pathoftheblueeye.com/2010/11/15/whats-hot-on-living-the-path-november-15-2010/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/11/15/whats-hot-on-living-the-path-november-15-2010/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 19:32:43 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Community Building]]></category>
		<category><![CDATA[Data First]]></category>
		<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Health Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1138</guid>
		<description><![CDATA[Each week &#8212; in fact every day &#8212; our knowledge community (Living the Path) is updated with intriguing data, blog posts and other content on a range of subjects.  If you&#8217;re following us on Twitter,  you know  about some of this content.  However, if you&#8217;re not, we don&#8217;t  want you [...]]]></description>
		<wfw:commentRss>http://blog.pathoftheblueeye.com/2010/11/15/whats-hot-on-living-the-path-november-15-2010/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Digital Technologies, Collaboration, Knowledge Exchange and Health: Why Impact Should Be the Ultimate ROI</title>
		<link>http://blog.pathoftheblueeye.com/2010/05/20/digital-technologies-collaboration-knowledge-exchange-and-health-why-impact-should-be-the-ultimate-roi/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/05/20/digital-technologies-collaboration-knowledge-exchange-and-health-why-impact-should-be-the-ultimate-roi/#comments</comments>
		<pubDate>Thu, 20 May 2010 18:29:01 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Community Building]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=997</guid>
		<description><![CDATA[Earlier this week, iMedia Connection published a fantastic article by Rob Key of Converseon with the provocative title: “Why we need to kill ‘social media.’”  Key was not focused on semantics.  Rather, he believes that too many companies, individuals and marketers are focusing on digital tactics rather than the “transformational nature of this channel.”  He [...]]]></description>
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		<slash:comments>0</slash:comments>
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