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	<title>Walking the Path &#187; Technology</title>
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	<description>Smashing Silos &#38; Encouraging Collaboration in Health Marketing Communications</description>
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		<title>Digital Technologies, Collaboration, Knowledge Exchange and Health: Why Impact Should Be the Ultimate ROI</title>
		<link>http://blog.pathoftheblueeye.com/2010/05/20/digital-technologies-collaboration-knowledge-exchange-and-health-why-impact-should-be-the-ultimate-roi/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/05/20/digital-technologies-collaboration-knowledge-exchange-and-health-why-impact-should-be-the-ultimate-roi/#comments</comments>
		<pubDate>Thu, 20 May 2010 18:29:01 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Community Building]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=997</guid>
		<description><![CDATA[Earlier this week, iMedia Connection published a fantastic article by Rob Key of Converseon with the provocative title: “Why we need to kill ‘social media.’”  Key was not focused on semantics.  Rather, he believes that too many companies, individuals and marketers are focusing on digital tactics rather than the “transformational nature of this channel.”  He [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>On the Internet&#8217;s Next Stage: Part I &#8211; Pre-Series &#8220;Homework&#8221;</title>
		<link>http://blog.pathoftheblueeye.com/2010/04/14/on-the-internets-next-stage-part-i-pre-series-homework/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/04/14/on-the-internets-next-stage-part-i-pre-series-homework/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 17:14:34 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Future Web]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=941</guid>
		<description><![CDATA[Over the next few months, I will be publishing a new series focusing on the next stage of the Internet and what it means for those of us involved in communicating about health and wellness.  Although the daily (and hourly) march of technological progress is difficult to keep up with, it is important to take [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Using Gladwell, Groundswell, and Innovation in Your Work</title>
		<link>http://blog.pathoftheblueeye.com/2010/04/05/using-gladwell-groundswell-and-innovations-in-your-work/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/04/05/using-gladwell-groundswell-and-innovations-in-your-work/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 14:43:05 +0000</pubDate>
		<dc:creator>Sarah Ragsdale</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=931</guid>
		<description><![CDATA[I am a big fan of Malcolm Gladwell, author of best sellers The Tipping Point, Outliers and Blink.  I am currently reading What the Dog Saw. Gladwell shares many interesting ideas and theories we can apply to social marketing and social media. However, he doesn’t use any new or social media himself according to [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>An Infographic is Worth a Thousand Words: The Power of Data Visualization</title>
		<link>http://blog.pathoftheblueeye.com/2010/03/31/an-infographic-is-worth-a-thousand-words-the-power-of-data-visualization/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/03/31/an-infographic-is-worth-a-thousand-words-the-power-of-data-visualization/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 18:00:45 +0000</pubDate>
		<dc:creator>Sven Larsen</dc:creator>
				<category><![CDATA[Health Communications]]></category>
		<category><![CDATA[Health Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Pharmaceutical Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=926</guid>
		<description><![CDATA[Editor&#8217;s Note: Please welcome the newest contributing author to the Walking the Path family, Sven Larsen.  Larsen hails from Zemoga, a well-regarded interactive and digital marketing agency.  Zemoga serves a range of clients in industries as diverse as healthcare, appliances and consumer packaged goods.  Larsen will be writing about how health marketing communications professionals can [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Community and Conversation via Social Media in Europe: A Dialogue with #hcsmeu’s Founders (Part II)</title>
		<link>http://blog.pathoftheblueeye.com/2010/03/24/community-and-conversation-via-social-media-in-europe-a-dialogue-with-hcsmeu%e2%80%99s-founders-part-ii/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/03/24/community-and-conversation-via-social-media-in-europe-a-dialogue-with-hcsmeu%e2%80%99s-founders-part-ii/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 18:20:44 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Health Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=913</guid>
		<description><![CDATA[Last year, Silja Chouquet of WhyDotPharma and Andrew Spong of STweM launched a unique pan-European initiative designed to “explore and highlight how social media could revolutionize healthcare by increasing patient focus, improving access to services and gathering high quality patient outcome data.” They launched a twitter conversation community, #hcsmeu, that currently boasts an active global [...]]]></description>
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		<slash:comments>7</slash:comments>
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