Posted in Mobile, Technology, The Future Web on Apr 14th, 2010
Over the next few months, I will be publishing a new series focusing on the next stage of the Internet and what it means for those of us involved in communicating about health and wellness. Although the daily (and hourly) march of technological progress is difficult to keep up with, it is important to take [...]
Posted in Collaboration, Marketing Strategy, Technology, Uncategorized on Apr 5th, 2010
I am a big fan of Malcolm Gladwell, author of best sellers The Tipping Point, Outliers and Blink. I am currently reading What the Dog Saw. Gladwell shares many interesting ideas and theories we can apply to social marketing and social media. However, he doesn’t use any new or social media himself according to [...]
Posted in Health Communications, Health Marketing, Marketing Strategy, Pharmaceutical Marketing, Technology on Mar 31st, 2010
Editor’s Note: Please welcome the newest contributing author to the Walking the Path family, Sven Larsen. Larsen hails from Zemoga, a well-regarded interactive and digital marketing agency. Zemoga serves a range of clients in industries as diverse as healthcare, appliances and consumer packaged goods. Larsen will be writing about how health marketing communications professionals can [...]
Posted in Health 2.0, Health Marketing, Social Media, Technology on Mar 24th, 2010
Last year, Silja Chouquet of WhyDotPharma and Andrew Spong of STweM launched a unique pan-European initiative designed to “explore and highlight how social media could revolutionize healthcare by increasing patient focus, improving access to services and gathering high quality patient outcome data.” They launched a twitter conversation community, #hcsmeu, that currently boasts an active global [...]
Posted in Health 2.0, Mobile, Technology on Mar 3rd, 2010
She’s 72, texting her girlfriend in Florida, and dissing her Medicare Part D supplemental health plan on Facebook.
No, it’s not a scene from Freaky Friday – you might remember, the Disney movie (whether Old School with Jodie Foster or updated with Lindsay Lohan).
It’s digital age coming to communications. While we assume that younger people are [...]
