I am a big fan of Malcolm Gladwell, author of best sellers The Tipping Point, Outliers and Blink. I am currently reading What the Dog Saw. Gladwell shares many interesting ideas and theories we can apply to social marketing and social media. However, he doesn’t use any new or social media himself according to [...]

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Today’s Webinar is Canceled due to NYC weather.
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Public health is a difficult product to market. Why is this? One reason is there can be negative demand, no demand, or unwholesome demand for the behavior change required to improve the public’s health.
Negative demand means the target audience dislikes the product entirely or doesn’t want it. Healthy food choices are an example of a [...]

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I have previously mentioned that I am a graduate student at Boston University. Or should I say, was? I recently completed my Master of Public Health. My final examination was on the topic of evaluation. Evaluation is the last thing we do post intervention and often the last thing we want to think about making [...]

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Welcome to the first installment of Four Questions With, an ongoing interview series designed to showcase members of the Path of the Blue Eye community.
Today, I’m pleased to profile Kelley Connors.  Regular readers of this blog may remember the open letter I co-authored with Connors focusing on breast cancer awareness.  Connors is founder of KC [...]

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