Posted in Uncategorized on Aug 1st, 2011
This is going to be more of thought piece… it isn’t evidence-based or driven by numbers. It’s based on my random thoughts as I navigate the world of public health and social media.
Throughout my work in this area, I am regularly confronted by two different realities when it comes to digital media – those that [...]
Posted in Collaboration, Marketing Strategy, Technology, Uncategorized on Apr 5th, 2010
I am a big fan of Malcolm Gladwell, author of best sellers The Tipping Point, Outliers and Blink. I am currently reading What the Dog Saw. Gladwell shares many interesting ideas and theories we can apply to social marketing and social media. However, he doesn’t use any new or social media himself according to [...]
Posted in Uncategorized on Feb 26th, 2010
Today’s Webinar is Canceled due to NYC weather.
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Posted in Uncategorized on Jan 25th, 2010
Public health is a difficult product to market. Why is this? One reason is there can be negative demand, no demand, or unwholesome demand for the behavior change required to improve the public’s health.
Negative demand means the target audience dislikes the product entirely or doesn’t want it. Healthy food choices are an example of a [...]
Posted in Uncategorized on Jan 18th, 2010
I have previously mentioned that I am a graduate student at Boston University. Or should I say, was? I recently completed my Master of Public Health. My final examination was on the topic of evaluation. Evaluation is the last thing we do post intervention and often the last thing we want to think about making [...]
