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	<title>Walking the Path &#187; Uncategorized</title>
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	<description>Smashing Silos &#38; Encouraging Collaboration in Health Marketing Communications</description>
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	<itunes:summary>fyi: health marcomms is a regular podcast focusing on the trends, people and events impacting the global health marketing communications industry. 

The podcast is part of the Path of the Blue Eye Project. 
The Project is a global initiative designed to encourage collaboration and knowledge sharing among health marketing communications professionals from around the world.  Learn more about the Project at www.pathoftheblueeye.com.</itunes:summary>
	<itunes:author>Path of the Blue Eye Project Staff</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<itunes:name>Path of the Blue Eye Project Staff</itunes:name>
		<itunes:email>fardj@yahoo.com</itunes:email>
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	<managingEditor>fardj@yahoo.com (Path of the Blue Eye Project Staff)</managingEditor>
	<itunes:subtitle>Highlighting trends, events and people in global health marketing communications</itunes:subtitle>
	<itunes:keywords>health marketing, health communications, health, wellness, mobile health</itunes:keywords>
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		<title>Walking the Path &#187; Uncategorized</title>
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	<itunes:category text="Health" />
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		<title>Digital Media as a Health Intervention versus a Health Campaign</title>
		<link>http://blog.pathoftheblueeye.com/2011/08/01/digital-media-as-a-health-intervention-versus-a-health-campaign/</link>
		<comments>http://blog.pathoftheblueeye.com/2011/08/01/digital-media-as-a-health-intervention-versus-a-health-campaign/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 18:13:28 +0000</pubDate>
		<dc:creator>Amelia Burke</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1371</guid>
		<description><![CDATA[This is going to be more of thought piece… it isn’t evidence-based or driven by numbers. It’s based on my random thoughts as I navigate the world of public health and social media.
Throughout my work in this area, I am regularly confronted by two different realities when it comes to digital media – those that [...]]]></description>
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		<title>Using Gladwell, Groundswell, and Innovation in Your Work</title>
		<link>http://blog.pathoftheblueeye.com/2010/04/05/using-gladwell-groundswell-and-innovations-in-your-work/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/04/05/using-gladwell-groundswell-and-innovations-in-your-work/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 14:43:05 +0000</pubDate>
		<dc:creator>Sarah Ragsdale</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=931</guid>
		<description><![CDATA[I am a big fan of Malcolm Gladwell, author of best sellers The Tipping Point, Outliers and Blink.  I am currently reading What the Dog Saw. Gladwell shares many interesting ideas and theories we can apply to social marketing and social media. However, he doesn’t use any new or social media himself according to [...]]]></description>
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		<title>Webinar Canceled</title>
		<link>http://blog.pathoftheblueeye.com/2010/02/26/webinar-canceled/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/02/26/webinar-canceled/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 16:16:56 +0000</pubDate>
		<dc:creator>Sarah Ragsdale</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Today&#8217;s Webinar is Canceled due to NYC weather.
Keep up with the Path of the Blue Eye project by subscribing to our RSS feed and/or downloading our nifty widget. Also, get more insight and information at our knowledge community, Living the Path, by clicking here.]]></description>
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		<title>Marketing Public Health – Trying to Sell Ice to Eskimos</title>
		<link>http://blog.pathoftheblueeye.com/2010/01/25/marketing-public-health-%e2%80%93-trying-to-sell-ice-to-eskimos/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/01/25/marketing-public-health-%e2%80%93-trying-to-sell-ice-to-eskimos/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 17:34:56 +0000</pubDate>
		<dc:creator>Sarah Ragsdale</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=779</guid>
		<description><![CDATA[Public health is a difficult product to market. Why is this? One reason is there can be negative demand, no demand, or unwholesome demand for the behavior change required to improve the public’s health.
Negative demand means the target audience dislikes the product entirely or doesn’t want it. Healthy food choices are an example of a [...]]]></description>
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		<title>How do you evaluate social media?</title>
		<link>http://blog.pathoftheblueeye.com/2010/01/18/how-do-you-evaluate-social-media/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/01/18/how-do-you-evaluate-social-media/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 15:02:56 +0000</pubDate>
		<dc:creator>Sarah Ragsdale</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=768</guid>
		<description><![CDATA[I have previously mentioned that I am a graduate student at Boston University. Or should I say, was? I recently completed my Master of Public Health. My final examination was on the topic of evaluation. Evaluation is the last thing we do post intervention and often the last thing we want to think about making [...]]]></description>
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