Posted in Uncategorized on Nov 23rd, 2009
Welcome to the first installment of Four Questions With, an ongoing interview series designed to showcase members of the Path of the Blue Eye community.
Today, I’m pleased to profile Kelley Connors. Regular readers of this blog may remember the open letter I co-authored with Connors focusing on breast cancer awareness. Connors is founder of KC [...]
Posted in Uncategorized on Oct 23rd, 2009
We’ve watched the ad and witnessed the controversy. Now, we’re asking: “What’s next?”
Earlier this year, Rethink Breast Cancer released a memorable and (in)famous public service announcement (PSA) that was seen around the world. Produced with the visual and sensual focus on “boobs” – specifically those of Aliya-Jasmine Sovani, a host at MTV [...]
Posted in Uncategorized on Sep 30th, 2009
I recently read a Wall Street Journal article about the use of Twitter and social networking sites to track consumer feedback. While this has been done for some time in other industries, the health insurance industry has been slow to adopt such strategies. Despite HIPPA challenges, companies such as WellPoint and Aetna now have Twitter [...]
Posted in Case Studies, Uncategorized on Jul 28th, 2009
This post is part of a blog series focusing on successful health marketing campaigns using multiple communications disciplines and media channels. If you have a campaign we should highlight, let us know.
The VERB campaign – no it’s not a Schoolhouse Rock grammar lesson – “its what you do.”
CDC’s launched the national VERB campaign in 2002 to [...]
