PR People: Please note that we do not accept pitches on this blog.

Welcome to Walking the Path, the official blog of the Path of the Blue Eye Project.  The primary objective of this blog (and the Project) is to provide a space for people working in the health marketing communications industry to share insights, advice and information — across silos and industry disciplines.  For more info about the rationale for the Path of the Blue Eye Project, click here.

This blog also periodically focuses on issues, events and other topics related to the community we are building for a global audience of health marketing communications pros.

In keeping with the theme of this blog, I’d like to make this Weblog a collaborative project.  If you are involved in any area of health marketing communications (e.g., social marketing, digital marketing, social media, public relations, advertising, etc.) and think you have something valuable to contribute to the overall conversation about our field, consider becoming a contributing author.  See below for more information.

Author Types

• Contributing Authors: These individuals agree to post an original article focusing on health marketing communications about once a month.  They will be provided with access to Walking the Path’s authoring tools and given free reign to blog about whatever they like — as long as it’s on-topic .

• Guest Authors: These individuals may contact us to post articles about health marketing communications whenever they desire.  Cross-posts from blogs or Websites are okay as well.

Does this sound interesting to you?  If so, please contact us.  We look forward to hearing from you. Thanks in advance for helping us to smash silos and encourage collaboration within our industry.

Looking for more insight and information?  Get it at our knowledge community, Living the Path.