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the Path of the Blue Eye Project
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Meet the 2012 unNiched Fellow: Krisleigh Hoermann

We’re pleased to announce the selection of the 2012 unNiched Fellow.  unNiched is the Path of the Blue Eye Project’s live event series featuring conversation and collaboration around new and innovative trends in health marketing and communications.

Our fellow, Krisleigh Hoermann, hails from the American Heart Association and serves as community manager for the organization.  As the voice of AHA online, Hoermann is responsible for connecting the brand with online audiences, creating communities and building the nonprofit online. She also focuses on emerging digital communications strategy for the organization.  Prior to joining AHA, Hoermann provided public relations and social media strategy to organizations in a variety of industries, including nonprofit, healthcare, event, retail, energy and finance.

Please join us in congratulating Hoermann for her fellowship and welcoming her to the Path of the Blue Eye Project family.

We’d also like to extend a big thank you to our 2011 Fellow Amelia Burke for her enthusiasm and support during her fellowship.

Learn more about the unNiched fellowship program by clicking here.

How does online and social media health content spark action? A new tool, enmoebius, provides answers. Click here to learn more.
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unNiched(micro): Health Marketing Innovation Series – One World Dr: Delivering Mobile Health Innovation to the Developing World

This episode of fyi: health marcomms marks the third of a special series of unniched_logo_micro1podcasts dedicated to the innovators who participated in our most recent unNiched(micro) event which was titled Scratch, Sniff & Learn. unNiched(micro) is a breakfast series dedicated to knowledge sharing among professionals, students, and educators within the health marketing communications industry.

Scratch, Sniff & Learn was designed to showcase innovations in health marketing communications. Seven organizations presented recently developed innovations designed to advance mobile health, public health, gamification in healthcare, and more.

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Happy New Year!; Community Survey

Happy New Year and welcome to 2012! We took a little break over the holiday season and we’re excited for what the New Year has in store.survey

The Path of the Blue Eye Project was conceived in February 2009 and launched later that year.  As we approach our third anniversary, we thought it would be a good idea to take stock and poll our extended community members on how they’d like to see the Project evolve.  Please take a few minutes to take our community survey.  We look forward to your responses!

How does online and social media health content spark action? A new tool, enmoebius, provides answers. Click here to learn more.
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unNiched(micro): Health Marketing Innovation Series – Ignite Talks the Gamification of Health

This episode of fyi: health marcomms marks the second of a special series of podcasts we’ll be posting over the next unniched_logo_micro1few weeks. The series is dedicated to the innovators who participated in our most recent  unNiched(micro) event. unNiched(micro) is a breakfast series dedicated to knowledge sharing among professionals, students, and educators within the health marketing communications industry.

In October we hosted a special unNiched(micro) event, Scratch, Sniff & Learn.  The event was designed to showcase innovations in health marketing communications.  Seven organizations presented recently developed innovations designed to advance mobile health, public health, gamification in healthcare, and more.  Attendees were then able to experience (or scratch and sniff) these innovations first-hand during the event.

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unNiched(micro) Health Marketing Innovation Series: Ubiqi Health

This episode of fyi: health marcomms marks the first of a special series of podcasts we’ll be posting over the next few unniched_logo_micro1weeks. The series is dedicated to the innovators who participated in our most recent  unNiched(micro) event. unNiched(micro) is a breakfast series dedicated to knowledge sharing among professionals, students, and educators within the health marketing communications industry.

In October we hosted a special unNiched(micro) event, Scratch, Sniff & Learn.  The event was designed to showcase innovations in health marketing communications.  Seven organizations presented recently developed innovations designed to advance mobile health, public health, gamification in healthcare, and more.  Attendees were then able to experience (or scratch and sniff) these fyihealthmarcommsinnovations first-hand during the event.

Today’s podcast features Ubiqi Health, a company developing patient assistance and educational mobile applications.  At Scratch, Sniff and Learn, they featured their flagship mobile application designed to help migraine patients track their triggers, medications, diet and treatment strategies.

Listen to the podcast by by clicking the link below.

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